5 Most Important Parts Of A Direct Mail Letter
Despite the prevalence of electronic media, most automotive repair facilities, car dealerships, and financial institutions still rely heavily on good old-fashioned direct mail as a key component of their marketing arsenal.
Perspire To Inspire: Cultivating A Culture Of Dedication & Commitment
Just like anything else in this industry and in life – building a winning shop culture takes time and effort, in addition to strategy. Good thing no one in the auto repair industry is afraid of a little hard work!
Customer Trust: Are You Building It Through Your Communications?
Building customer trust is one of the most important factors in the growth and continued success of any shop. It is defined as “firm belief in the reliability, truth, ability, or strength of someone or something.” When we look at it, communication is at the center of this.
Marketing: Why You Need It And How To Do It
Many people hear the word “marketing” and wonder what the heck it really is and if they should be doing it in their shops. And if they are supposed to do it, where do they begin? The world is changing, and it’s time you sunk your teeth into the power of marketing instead of shying away from it. I’m here to help clear up some of your confusion and set you up for marketing success.
Investing In New Equipment
New equipment can be expensive, yet so can downtime and the risk of losing a customer because you can’t deliver speedy service when your equipment is down and needs repair or replacement. Budgeting for future equipment is often cited as a best practice for your business.
Adding Car Key Sales Expands Profit Opportunities
The automotive key continues to evolve and is often “smart,” allowing the owner to enter the vehicle by just being in close proximity – without pressing any buttons. A modern car may even be able tell who is entering the vehicle and adjust the seat, mirrors and even your preferred radio channels.
Yelp For Business Owners: Monetizing What Makes Many A Manager Mad
It’s not uncommon to hear business owners talk about Yelp in a way that screams of a love/hate relationship with the widely used review site. Understanding how a review is posted on a business profile, requiring payment to remove competitors from a company’s page, and an inaccessible support team has been enough to make plenty of business owners want to leave an explicit one-star review on Yelp’s own Yelp page (which, conveniently, doesn’t exist).
The ABC’s Of Google Analytics: Acquisition-Behavior-Conversion
Roger McManus decodes Google Analytics metrics for measuring traffic to your website.
Google Analytics: Easy Ways For Shop Owners To Get On Board
Google Analytics can make most shop owners’ eyes glaze over just thinking about it. This article will surprise you. Though the setup is easy, let someone who “speaks the language” get you started. Once you see what you can learn and how easy it is to find the information, you will be hooked. Let this article be the bait.
Managing Cash Flow
Without cash, an automotive repair shop will inevitably shut down, regardless of how profitable it looks on paper. You can be “rich” in accounts receivable and inventory, but cash poor if these assets are not convertible into cash to meet current obligations. In fact, cash is the only asset a company needs to stay in business.
How To Raise The Bar On Sales
A set of core values is the foundation of a company’s culture. They establish standards for proper decision-making and help employees understand why certain rules are in place and what they need to contribute to make the company successful.
Video: Retaining Customers
It is more expensive to find new customers than to keep existing ones. Here are a few tips to get your customers coming back in to your shop.
