10-Step Checklist: Optimize Your Shop’s Google My Business Listing
There are several easy things you can do to improve the Google My Business (GMB) listing for your repair shop at no cost whatsoever beyond the time it takes you to do it.
New DRIVE Workshops Will Focus On Developing Shop Playbooks, Building Trust
“The driving force behind all of our curriculum is expressed needs that develop out of our consulting and business-advising services,” says Robert Spitz, senior VP curriculum for DRIVE.
The Benefits Of Having An Ongoing Business Plan
If you had laid out a well-constructed, systematic plan for your operations, how much further ahead would you be today?
More Privacy Please: Securing Your Customers’ Data
Data privacy laws are coming down the legal pipeline, and you need to be certain that your shop is ready to adhere to stricter guidelines when it comes to your customers’ personal information.
University Of The Aftermarket Foundation Welcomes BBB Industries As A Lifetime Trustee
A scholarship has been established in BBB Industries Founder Don Bigler’s name, to be awarded annually to a deserving student pursuing a career in the aftermarket.
4 Common Sales Errors
Understand common mistakes made by salespeople and how to overcome them with these 4 tips.
Are You Sure You’re Covered?
You may or may not be aware of potential automobile loss exposures at your business. If your shop owns any vehicles and uses them in the course of business, you most likely already have commercial auto insurance.
5 Online Marketing Mistakes Shop Owners Often Make
The one thing you can count on about Google is that the rules of the game are constantly changing. Google’s commitment to providing searchers with the purest, most useful results means that it keeps changing things to prevent business owners from scamming its system while providing various tools to help people use it.
Tattoos, Piercings And Telecommuting, Oh My!
Wonder how a relaxed dress code, tattoos or telecommuting should work in your office space? Read on!
A Marketing Conundrum: Should You Advertise On Yelp?
To understand why Yelp can be a viable marketing channel, you first need to understand consumer behavior and their attitudes toward independent review ratings.
Recruit New Techs
As the editor of Shop Owner’s sister publication, Tomorrow’s Technician, I’ve seen schools do an amazing job of laying out opportunities for local businesses to work with their students. Many businesses don’t even realize these opportunities are available, or simply haven’t dedicated their time to building these vital relationships with local schools.
Finding The Right Employee Health Care Benefits For Your Team
Employee health care is a top concern for repair shops and tire dealers – and for legitimate reasons. According to MetLife’s 2018 “Employee Benefit Trends Study,” 54% of millennials cite their benefits as a determining factor in deciding where to work. Simply put, you could be losing out on young, passionate employees simply because your benefits package – if you offer one at all – is not competitive.
