VIDEO: Calming Customer Fears
Paying for vehicle repairs isn’t how most drivers prefer to spend their paycheck, which can make selling service a challenge. Mary DellaValle presents three easy steps you can take to make customers feel good about their purchase. Sponsored by MAHLE.
VIDEO: Why Your Sales Pitch Should Change With The Season
Every shop owner wants high-ticket repairs coming through the door, but knowing how to sell maintenance is just as crucial. To make the most of your service opportunities, focus on the seasonal benefits of items like cabin air filters, wipers and batteries. Adam Redling presents the top 3 tips for selling seasonal maintenance in winter. Sponsored by MAHLE.
VIDEO: Bringing In More First Time Callers
New customers are key for growing your business. That’s why it’s so important to capitalize on your opportunities when a first-time caller dials your shop. Here are three tips from Adam Redling for bringing in more first-time callers. Sponsored by Auto Value and Bumper to Bumper.
VIDEO: Finding A Business Coach You Can Trust
Whether you just bought your first garage or you’ve run a shop for decades, sometimes a business coach can be just what you need to reach new levels of success. The challenge is finding the right person for the job. Adam Redling provides tips for finding a business coach you can trust. Sponsored by Auto Value and Bumper to Bumper.
VIDEO: How A Good Reputation Can Help You Attract Top Talent
Posting job openings on the usual career sites might have worked for you in the past, but a solid reputation is often more important for attracting good help these days. If you’re having trouble finding quality techs, consider these tips from Adam Redling. Sponsored by Auto Value and Bumper to Bumper.
VIDEO: Maintaining Good Relationships With Parts Suppliers
Access to quality parts is often the difference that separates the efficient shops from those that have to play catch-up all day. That’s why partnering with the right parts supplier can make your business both more proficient and more profitable. Adam Redling presents three ways to create a relationship with your parts suppliers that works for you. Sponsored by Auto Value and Bumper to Bumper.
VIDEO: Three Best Practices For Your Business
Mary DellaValle discusses three business best practices that can have a big impact on your shop’s success. Sponsored by Management Success.
VIDEO: Marketing To Women
Mary DellaValle explains how to successfully reach female customers to help set your shop apart from the competition. Sponsored by Management Success.
VIDEO: Working Harder? You Should Be Working Smarter
Mary DellaValle says that as a shop owner you’re working harder and faster today to stay ahead of the competition and boost profitability. But you really need to be working smarter. She tells you how, coming up next. Sponsored by Management Success.
VIDEO: Working “ON” Your Business
Mary DellaValle explains how working “on” your business helps your shop stand out from the competition, elevates your shop’s image and builds trust — all of which keep customers coming back for service. Sponsored by Management Success.
VIDEO: Customer-Satisfying Warranty Programs
Adam Redling details how to establish an ideal warranty program that not only works for your shop, but also keeps your customers satisfied and coming back for service. Sponsored by NGK.
VIDEO: Attracting High-Level Customers
Adam Redling discusses how projecting the right image can bring in more of the right customers — those who value quality parts and services over price. Sponsored by NGK.
