Continental Expands ATE Disc Brake Rotor Coverage

Continental Expands ATE Disc Brake Rotor Coverage

Twenty-five new SKUs have been added to the program, now covering more than 87 percent of European vehicles.

Continental has expanded its ATE Disc Brake Rotors program with 25 new SKUs for European makes, boosting the application coverage for European vehicles to more than 87 percent. The program, which also delivers exceptional coverage for Asian and domestic vehicles, features a range of OE-quality disc brake rotors designed to meet specific vehicle and customer applications.

ATE Original Brake Rotors are built to surpass even ECE-R90 standards. Offered in applications to fit a wide range of vehicle models and requirements, every rotor corresponds exactly to the brake discs originally installed by the manufacturer, whether smooth, drilled, high-carbon, one-piece, pinned or riveted, and with or without wheel bearings. ATE Original brake discs offer extensive European coverage.

ATE PowerDisc Brake Rotors feature a stylish, custom appearance and an innovative technology that ensures safe braking even in wet conditions and in critical situations, according to Continental. A patented multi-function groove is machined into the rotor to help remove dirt and gases that form under the pad during braking, which helps to reduce fading and prevent scoring. This groundbreaking ATE innovation also reveals the amount of wear on the rotor at a glance and serves as a convenient replacement indicator for technician and customer alike, the company adds.

ATE Single Pack Brake Rotors are designed to deliver exceptional braking performance with ultra-low noise and vibration. They are built from OE material and match the high-carbon content of the OE part. The rotors are high temperature resistant and incorporate a special corrosion protection coating. Full axle coverage is offered for an extensive range of European makes and models. Each rotor is sold individually.

According to Dan Caciolo, head of Product Management for Continental Independent Aftermarket Powertrain & Brake Systems, “Our ATE disc brake rotors are precisely manufactured from the highest-quality OE materials to match original disc brake requirements. The rotor program is built on over 100 years of brake systems experience, and we can offer our customers just what they need to deliver optimal braking performance and the correct rotor for each individual application.”

You May Also Like

ASE Education Foundation Seeking Outstanding Instructor

Nominations are being accepted for the 2024 Byrl Shoemaker/ASE Education Foundation Instructor of the Year award.

Applications are now being accepted for the 2024 Byrl Shoemaker/ASE Education Foundation Instructor of the Year. The award recognizes a high school or college instructor from an ASE accredited automotive, diesel/truck or collision repair program who demonstrates excellence through their personal dedication and commitment to the young men and women who have chosen to pursue a technical career in the automotive service industry.

MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

Advance Foundation Gives $1.75M to Aid Military Veterans

More than 100 supplier partners of Advance Auto Parts contributed to the funding for the donation.

Auto Care Association Testifies Against Idaho Bill SB 1233

The Human Resources Committee heard testimony from individuals both supporting and opposing the bill.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

Other Posts

AMN Drivetime: Cal Ganda’s Continental Journey

Ganda embodies servitude leadership, prioritizing team success and customer-centricity.

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to your study plans.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.