Taking The Fear Out Of The Customer Experience
Fear is standing between you and a long-term relationship with your customer. You need to change their minds, show them that you’re different and overcome that fear to build trust. In essence, you need to take care of them.
Adapting To Change – The Key To Success In Business
It is often said that change is the only constant. Nobody understands that better than Chuck Wichrowski, owner of Baum Boulevard Automotive, an 8-bay automotive repair shop in Pittsburgh, PA. He has built his entire business model around the concept.
Seasonal Marketing: Why You Need To Plan NOW For The Fall Slowdown
Summer is the shop owner’s best friend. Just as surely as Independence Day means fireworks and Thanksgiving means turkey, the end of summer means the fall slowdown. And while it doesn’t happen overnight – just one fewer car here and another there – by September, the fall slowdown will be in full effect.
Winning Over A Tough Customer
If you close your eyes and picture a tough customer, what image do you see? Is it a price shopper on the phone? An argumentative customer at the front counter? A Yelp reviewer who went directly to the Internet instead of giving you a chance to address his or her concerns? Each of these kinds of tough customers can put a kink in our day if we let them.
Osborn’s Automotive: Good Things Come In Small Packages
Can an independent repair shop still be successful with only limited space? Just ask Scott “Oz” Osborn, who makes the most of his three-bay shop in Redondo Beach, Cal. Square footage comes at a premium in Southern California, and Osborn prides himself on providing quality service and making every square foot count.
