The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part 2
In the September/October issue of Shop Owner, we introduced the “new” art of advertising in a modern market, and presented strategies automotive repair shop owners can use to corner their market, maintain loyal customers, and expand their shops’ value and customer base.
ATA Offers Free Training on Hybrids, CNG and Biodiesel Technology
The Automotive Training Authority (ATA) is offering free “green” aftermarket training courses on hybrid, compressed natural gas (CNG) vehicles and biodiesel/clean diesel technology.
There’s Still Time to Win a Free Rotary Lift SmartLift Inground Lift
The Rotary Lift SmartLift is the world’s most popular inground lift, with more than 50,000 sold since its introduction in 1995. To celebrate the lift’s 15th anniversary, Rotary Lift is giving away the 50,000th SmartLift. Enter online through December 31, 2010.
Unique Y-Lift Now Improves Productivity and Profitability Beyond the Alignment Bay
Rotary Lift’s award-winning Y-Lift is now available as a general service model (Y12) to improve productivity and profitability throughout the shop. The Y-Lift is a drive-on lift that uses a patented design and unique Y-shaped legs to provide faster rise/descent speeds and better vehicle access than traditional scissor or four-post lifts.
Waukegan Tire & Supply Co. Embraces Social Media to Keep Pace with Shifting Demographics
Waukegan Tire & Supply Co. Inc. has learned to adapt. The company did not just accept change because there was no other choice; it embraced change, and is thriving as a result. From adopting social media to keeping pace with shifting demographics, the company has found ways to grow a sense of community. As a family-run business, it is naturally focused on personal relationships, and has chosen to see not only customers, but also the entire community as its extended family.
4 Things You Can Do to Make Your Business Inviting to Women
Women influence 85% of all consumer-purchasing decisions in the U.S. When thinking about the impact that this group has on commerce and on businesses in general, you are probably asking yourself this question: “Am I getting more than my fair share of this opportunity?” Continue reading to gain some valuable insight into marketing to women.
The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part I
During challenging economic times, nearly everyone in the automotive service industry asks the same nagging question: “How much should I really be spending on advertising?” In truth, the answer to that question should be another question: “Are you spending or investing?”
Executive Interview: Jim Graninger, Vice President, Regional Business Unit, Bosch Diagnostics
Bosch’s Jim Graninger brings to automotive service more than 30 years of experience in the automotive industry, including over 20 years in the aftermarket arena. Before joining Bosch, he was Vice President and General Manager of Rexnord Industries, LLC, and prior to that, served in several vice president level roles with Snap-on, Inc., including their diagnostics business. Jim’s successful career includes international assignments in Germany, Ireland, and the Netherlands as well as international responsibilities for Asia, Australia and Latin America.
Are You Ready for More Business?
Develop a checklist to make sure you are ready to take full advantage of the massive population of vehicles on the road that need engine work.
Executive Interview: Rusty Bishop- CEO, Federated Auto Parts
Rusty Bishop began his career in the automotive aftermarket 38 years ago when he joined Fisher Auto Parts, where he held a number of positions in warehouse and jobber store management and also served as a director of the company. In 1985, Bishop co-founded Federated Auto Parts Distributors, a program marketing group for major warehouse distributors.