Executive Interview: Mark Polke, Director, Service Workshop Concepts North America, Robert Bosch LLC
Mark Polke brings 32 years of experience in the automotive industry to the Bosch Service Network. Before joining Bosch, he was the Regional Marketing Manager for Bridgestone Americas Tire Operations, and prior to that co-owner of three independent tire and service shops. In addition, he served as an Area Sales Manager, Operations Supervisor and Territory Manager with Bridgestone/Firestone Tire Operations. Mark started his career selling tires and service for an independent Firestone Tire & Service center.
Directions: What Are You Working On In The Shop?
A technician working on vehicles is a no brainer when it comes to operations at a service repair shop. But as a shop owner, what are you working on? One of the most important jobs you have is to make sure your customers are satisfied and that they return to your shop in the future for additional repairs or preventive maintenance.
Using The Web To Enhance Your Customer Service Efforts
As you’ll remember from the January/February issue of Shop Owner, we spent some time talking about the importance of an effective web presence. To get your fair share of motorists using Google to find an auto repair shop, you’ll need to ensure you have an effective website and well-ranked business listings, and that you maximize the value of your shop reviews to enhance your reputation and get better search results.
Car Care Council Introduces New Custom Service Schedule For National Car Care Month
April is National Car Care Month and, in celebration, the non-profit Car Care Council has introduced a new online customizable service schedule, free to all motorists throughout the country. The personalized schedule and e-mail reminder service, powered by DriverSide.com, can be customized by motorists at the council’s newly-introduced website.
Service Advisors Need To Be Salespeople
Anyone who has been selling service for any length of time will agree that there are two kinds of customers. The first is the customer who has a history of making good decisions, not just with auto repair, but with most decisions. And then we have the other type of customer: the kind of person who more often than not makes the wrong decisions.
Get Straight Talk About Auto Service And Repair
A new video from the non-profit Car Care Council entitled “Auto Service and Repair: What to Expect,” takes the guesswork out of auto service by giving consumers a behind-the-scenes look at the repair shop experience.
Car Care Council Launches All New Website Featuring Interactive, Customized Functionality
The Car Care Council has launched its new website featuring expanded consumer information and unique functionality to allow visitors to customize their vehicle service schedules.
Rotary Lift Adds New Operator-Friendly Mobile Column Lift To Line
Rotary Lift introduces the latest addition to its line of mobile column lifts, the RCH4 mobile column lifting system. According to Rotary Lift, the RCH4 has an easy-to-use, operator-friendly design that makes it up to 30 percent faster than competitive lifts, for greater bay productivity and reduced vehicle downtime.
Supercharge Your SmartLift
Rotary Lift introduces a retrofit performance package that enables current SmartLift inground lift owners to step up to the added productivity provided by the company’s new Shockwave system.
The Weather Channel And Car Care Council Collaborate On Content For Motorists
The Weather Channel Companies (TWCC) will feature vehicle care and maintenance content from the Car Care Council on weather.com, its popular online weather news and information site. A top-20 website, weather.com and the digital properties of The Weather Channel reach 62 million web consumers each month.
