Road Racing Veteran Boris Said to Drive Federated Car at NASCAR K&N Series Race
Veteran road racer Boris Said will take the wheel of the Federated Auto Parts car for the June 25 NASCAR K&N Pro Series West race at the Infineon Raceway in Sonoma, CA.
If You Win the Argument, You Lose the Sale
The true test of a business’ customer service effort is not when things are going right but, rather, what is done when things go wrong.
Things to Consider Before Opening Your Second Shop, Part 3
If you talk with my wife or my clients, you would quickly learn that I have issues regarding control. I want to have control of my life and my future, and knowing the individuals who run automotive service businesses as I do, I know that control of your life, control of your destiny and control of your property is very important to you as well.
The Training and Education Value Proposition
Whether you are a business owner or an individual, continuous education and training improves your return on investment. The key is to have a plan that can be implemented and measured.
Executive Interview: Chris Alexander, Director of Commercial Sales, Old World Industries
Chris Alexander was hired in 1996 as a sales assistant selling PEAK antifreeze. In 1998, Alexander moved into the commercial side of the business, developing the southeast and southwest territories. He earned several promotions as a result of his strong work ethic and selling expertise before assuming his current position in 2007.
Bring in New Customers with New Approaches: 10 Ways to Elevate Your Shop’s Image in the Community
Although it’s been proven to be far less expensive for a company to keep existing customers than gain new ones, attracting new business remains a very important part of growing your business.
The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part 2
In the September/October issue of Shop Owner, we introduced the “new” art of advertising in a modern market, and presented strategies automotive repair shop owners can use to corner their market, maintain loyal customers, and expand their shops’ value and customer base.
Lincoln Square Service: Where Heritage and Customer Service Hit Home
Carmelo Rios was still relatively new to Lincoln Square Service in Chicago, IL, when the previous owner decided to retire and offered Rios the opportunity of his lifetime. “I came in as a manager, and five weeks later I became a partner,” says Rios.
Waukegan Tire & Supply Co. Embraces Social Media to Keep Pace with Shifting Demographics
Waukegan Tire & Supply Co. Inc. has learned to adapt. The company did not just accept change because there was no other choice; it embraced change, and is thriving as a result. From adopting social media to keeping pace with shifting demographics, the company has found ways to grow a sense of community. As a family-run business, it is naturally focused on personal relationships, and has chosen to see not only customers, but also the entire community as its extended family.
Date Your Customers To Keep Them Loyal!
Building loyal customer relationships works the same way as dating. Without phone calls, gifts, thank-you cards, or time together, there is no relationship. The best loyal customer relationships are built over time in what I call ‘relationship building sessions.’ These are times together with customer having fun, eating a meal, attending a ballgame, playing golf, or doing something enjoyable together. This is how you date your customer to build loyalty.