Mitchell 1 AAPEX Activities Focus On Efficiency At Every Step Of The Repair Process
The theme in the Mitchell 1 booth this year is helping auto repair shops maximize efficiency at every step in the repair process.
Should I Implement A Shop Telematics Program?
Everywhere you look today – whether it’s online, in trade publications or notices from ASA – you hear about telematics. Currently though, all the press on telematics refers to autonomous vehicles, “Right to Repair” and numerous other topics that speak to the future. How to process all of this information and what to do about it today is left out of all of these conversations.
New Survey From Hum By Verizon Suggests 41 Percent Of Drivers Struggle To Stay Focused During The Summer More Than Any Other Time Of Year
According to the survey, 80 percent of respondents think drivers are more likely to speed during the summer than any other season.
The Truth About Convenience: It Is Quickly Becoming More Important Than Price
Anyone who has been in our business for some time can tell you the auto industry has changed dramatically – and so have our customers’ habits and expectations. For today’s customer, convenience is everything.
Pitfalls Of Third-Party Review Sites (And What To Do About Them)
The reputation you’ve built for years can be torn down with a single poor online review, especially when you don’t respond to it. Google reviews are the most important because of the impact they have on local search visibility and the ranking boost it can give your website. Many third-party review sites are out there as well – Yelp, for example, and even some in-industry sites.
How To Use Facebook Custom Audiences For Social Target Marketing
There is no doubt that digital advertising is here to stay. And while there are a plethora of options available to businesses, Google and Facebook have undeniably become two ubiquitous players in the digital landscape. Marketers from all types of industries, including tire and auto service providers, are finding substantial value with these two providers.
How Your Website’s ROI Can Help Retain Customers
Once you have a customer visit your website, how can you get them to return to your website, and, more importantly, continue to return to you as a customer?
Reaching Gen Y: Converting Digital Natives Into Loyal Customers
You may have noticed that your customers are starting to get younger. That’s because millennials – the generation born between 1980 and 2000 – have entered their prime spending years. Keep reading to see how to capture their business.
Start Planning Now For National Car Care Month
With National Car Care Month in April quickly approaching, there is no better time to put a proactive plan in place to convince your customers to invest in their vehicles to keep them running better and longer. The non-profit Car Care Council has an assortment of promotional tools designed to help you take advantage of the opportunities that National Car Care Month can create.
The 2014 Aftermarket Telematics Challenge Now Accepting Applications
The Aftermarket Telematics Challenge, sponsored by the Auto Care Association, is now open for 2014 and accepting applications from makers of auto care products that offer the benefits of a connected vehicle from an auto care solution. The annual competition recognizes the winner with $10,000 of scholarships in their name. Scholarships are awarded by the