Creating Memorable Marketing Messages
When it comes to leaving an impression, the most important thing you can do for your business is to really understand what your brand is and then leverage that to leave an imprint.
Busting Digital Myths
Today’s consumers are more informed than ever before. They seek information throughout the purchase process and this, in turn, drives their use of smartphones and their consumption of online information. While this comes as no surprise, there is a deeper connection: opportunities exist for savvy business owners who find ways to take advantage of this behavior.
Age Of Convenience Dictates Streamlined Communication Methods
The manner in which the majority of your customers prefer to communicate about vehicle service is changing, as their need for convenient and easy information access accelerates. You likely have noticed that their attitudes and expectations are vastly different than what you were used to encountering.
Embrace E-Communications: A Lesson In Customer Satisfaction, Engagement
The way customers prefer to communicate is changing, and there are great opportunities for every business owner to reach them more efficiently through E-communications. Email, social media (Facebook/Twitter) and texting are just a few of the electronic communication channels we use that benefit both our customers and our shop.
Six Tips To Increase Sales This Winter
Many shops in the northern part of the country go through a slow sales period during the winter months. And, while there is no way to get back those snow days when business literally shuts down, here are a few tips we can use to maximize sales this winter.
Westside Auto Pros: Internet-Savvy Shop Still Going Strong After 16 Years
In today’s ever-changing digital media landscape, with thousands of tweets per minute and videos going viral every day, it’s becoming more and more important for shop owners to stay on top of marketing technology. Ron Haugen, owner of Westside Auto Pros in Des Moines, IA, has seen first-hand how a well-mastered, intentional social media plan can attract new customers.
Prepare The Next Customer Visit At Vehicle Pick-Up
Over the past few months, we’ve talked about how you can leverage web technologies to enhance customer service, increase customer satisfaction and improve your bottom line in the process.
The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part 2
In the September/October issue of Shop Owner, we introduced the “new” art of advertising in a modern market, and presented strategies automotive repair shop owners can use to corner their market, maintain loyal customers, and expand their shops’ value and customer base.
Using Technology To Manage Workflow
In all likelihood, your shop management system already has built-In functions to maximize operations.
VIDEO: 5 Ways Your CRM And SMS Can Bring In Customers
Digital resources can help reach customers. This video is sponsored by Auto Value and Bumper To Bumper.
