Choosing The Best Advertising Platform To Get The Best ROI
Current technology has allowed smaller shops to track customer purchases, reach new markets, offer a wider variety of products and provide better overall service, all at wallet-friendly costs. But at what point does too much of a good thing become, well, a bad thing? It’s a conundrum, and one that many shops – regardless of size – are facing today.
Spring Cleaning: Not Just For The Home
Who says spring cleaning has to be something you just do at your house or in your yard? Give your business a bit of sprucing this spring and feel the difference it can make, says Kristen Criswell, editor of Shop Owner magazine.
The Do’s And Don’ts Of Geotargeting
Geotargeting has opened up a whole new world of opportunities for marketers, and for good reason. The ability to reach your target customer based on where they are spending their time is a revolutionary advancement, increasing a business owner’s chance of delivering the right message at the right time.
Mighty Auto Pro: Raising The Bar For Automotive Service
Owner Bill Hill has set a standard with his business that all other repair facilities should strive to emulate. Beyond excelling at customer service and offering top-notch vehicle repair, Mighty Auto Pro has raised the bar in service excellence by going above and beyond the call of duty, each and every day.
Eliminating The Uphill Battle Of Attracting Customers
Spending your time, money and effort to fill your bays is probably one of the last things you want to be doing with your time right now. But, much like paying taxes, marketing your shop is a necessary evil. After all, customers are the lifeblood of your business.
Grow Your Shop, Not Just The Number Of Vehicles – Tips To Sustainably Increase Your Car Count
“I need more customers!” I’ve heard this so many times, from so many different shop owners. If only there were more cars, they say, their problems would fade away. The problem is when you focus so much on car count, you never stop to consider why you always need more cars in your bays.
Increasing Competitiveness And Growing Your Business
As independent shop owners, it’s important to understand why consolidation is happening and what impact it has on your business. While some shop owners might see the trends and view this as a perfect opportunity to cash out, if you’re in it for the long haul, you’ll need to figure out how to continue growing your business in light of the consolidation.
Leveraging Your Shop’s Uniqueness To Stand Apart From The Competition
In the automotive service industry, we all need to accept the fact that we’re going to have competition. With competition comes consumer choice. And, as we all know, when customers are lured away by a competitor, we may not get their business back very easily.
Knight’s Automotive Repair: Owner’s Lifelong Industry Passion Sets The Tone For The Entire Shop
With a name like Knight’s Automotive Repair – and a logo to match – it’s only fitting that a full suit of armor in the shop’s waiting area greets customers. In fact, owners Peyton and Nancy Knight have received quite a few medieval-themed gifts over the past 34 years of providing automotive service in the Ledgewood, NJ, area.
Creating Memorable Marketing Messages
When it comes to leaving an impression, the most important thing you can do for your business is to really understand what your brand is and then leverage that to leave an imprint.
