VIDEO: Five Tips To Direct Mail Mastery
Direct mail can be an effective marketing strategy if you do it right. This video is sponsored by the MyPlace4Parts Studio.
5 Most Important Parts Of A Direct Mail Letter
Despite the prevalence of electronic media, most automotive repair facilities, car dealerships, and financial institutions still rely heavily on good old-fashioned direct mail as a key component of their marketing arsenal.
Direct Mail Like A Pro
Direct mail can be a lethal weapon in the hunt for new customers or increased revenue – if it’s done right. Because it reaches into a customer’s home or place of business, direct mail almost always gets noticed. Here are a few tricks you can use to keep your direct mailer from hitting the trash can along with other “junk mail.”
Mudlick Mail Unveils New Tool To Track Direct Mail Campaign Results
Direct mail provider Mudlick Mail has developed the “Mudlick Analytics Program” (MAP), a new tool designed to help automotive repair shop owners better evaluate their direct mail campaigns. The new reporting tool tracks the entire process of a campaign – from the mailing to customer conversion.
Mudlick Mail Offers Exclusive Direct Mail Program For CARQUEST Auto Parts Repair Shop Customers
Mudlick Mail, a provider of direct mail services for auto repair shops, has forged an agreement with CARQUEST Auto Parts to offer a direct mail program exclusively for the company’s TECH-NET Professional Auto Service network. The program is designed to help TECH-NET members reach new customers and grow their businesses.
Direct Mail Campaigns: Targeted Marketing Strategies, Part 2
In the January/February issue of Shop Owner magazine, I discussed why I believe direct mail is the most effective advertising tool for shop owners. This month, I’m going to provide some guidance to help you measure your direct mail campaign efforts.
Direct Mail Campaigns: Targeted Marketing Strategies Yield Great ROI
For repair shop owners, advertising was once as simple as buying a large advertisement in the local Yellow Pages. Those bulky directories were the best way for customers to locate a shop when they needed repairs.
Tips for a Successful Direct Mail Campaign
Advertising can be a great way to drive business, but the key is finding the right vehicle to spread your message. What I really wanted was a compelling way to reach the highest-caliber customers located closest to my shops. Direct mail allowed me to achieve that goal. I was able to target higher-income households within two miles of my shop.
Direct Mail Business Aims to Help Repair Shop Owners Thrive in Tough Economy
The company says it distinguishes itself from other direct mail providers by offering strategically developed mailing lists that can target high-caliber customers by income, geographic area and even specific car model ownership.
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