Bosch Launches 2013 Mail-In Rebate Program For OE Fine Wire Line Of Spark Plugs
Bosch has announced a new mail-in rebate program that offers substantial savings to customers for its OE Fine Wire family of spark plugs in 2013. The rebate applies to Bosch OE Fine Wire Iridium Spark Plugs, OE Fine Wire Double Platinum Spark Plugs and OE Fine Wire Platinum Spark Plugs purchased at participating retailers between Jan. 1 and Dec. 31, 2013. The offer is valid for U.S. customers only.
Executive Interview: Ben Johnson, Director Of Product Management, Mitchell 1
Ben Johnson’s expertise in the automotive aftermarket industry began on the shop floor and grew through his career as he moved from owning his own auto repair center to his current position as Director of Product Management for Mitchell 1, a leading provider of Repair Information, Shop Management Software and CRM solutions to the Automotive Aftermarket. In between, he developed expertise in vehicle technology at Delphi as Director of Global Product Development for Service Tools and Educational Products, at the Automotive Aftermarket Industry Association (AAIA) as a Project Manager, and in other leadership positions in product management and diagnostic platforms in the automotive industry.
Car Care Council’s Service Schedule And E-mail Reminders Help Your Customers And Your Business
In celebration of Fall Car Care Month in October, the Car Care Council suggests adding a link to the council’s free customized service schedule and e-mail reminder service on your business website as a useful resource for your customers. This simple step only takes seconds to do, and it’s another opportunity to improve customer relationships and increase your service and repair business.
Mudlick Mail Expands Free Lead Tracking Program
Direct mail provider Mudlick Mail announced it is expanding its efforts to help clients measure the effectiveness of their marketing campaigns. The company, which serves automotive repair shops, is now providing every customer with a free call-tracking service that logs and records calls generated by that client’s direct mail program.
Executive Interview: Mark Polke, Director, Service Workshop Concepts North America, Robert Bosch LLC
Mark Polke brings 32 years of experience in the automotive industry to the Bosch Service Network. Before joining Bosch, he was the Regional Marketing Manager for Bridgestone Americas Tire Operations, and prior to that co-owner of three independent tire and service shops. In addition, he served as an Area Sales Manager, Operations Supervisor and Territory Manager with Bridgestone/Firestone Tire Operations. Mark started his career selling tires and service for an independent Firestone Tire & Service center.
Directions: What Are You Working On In The Shop?
A technician working on vehicles is a no brainer when it comes to operations at a service repair shop. But as a shop owner, what are you working on? One of the most important jobs you have is to make sure your customers are satisfied and that they return to your shop in the future for additional repairs or preventive maintenance.
Mudlick Mail Posts 50 Percent Jump In Revenue In 2011
Direct mail provider Mudlick Mail says it bucked the slow-recovering economy last year, with a 50 percent jump in revenue. The company, which offers direct mail campaigns to automotive repair shops, saw its sales grow from $6 million in 2010 to $9 million in 2011. In addition, Mudlick Mail’s customer base doubled from 350 shops in 2010 to 700 shops last year.
Mudlick Mail Launching Service In Canada In 2012
Mudlick Mail, a provider of direct mail services for auto repair shops, will begin offering its programs in Canada starting in January 2012. The company will provide its strategically targeted campaigns to Canadian shop owners through a partnership with Innivity Marketing Group Inc. of Sarnia, Ontario. Under the agreement, Innivity, an integrated marketing services provider, will handle all print, distribution and warehouse requirements for Mudlick Mail’s Canadian clients. The company will also offer Mudlick Mail strategic insight into the Canadian market.
Mudlick Mail Triples Sales and Customers in 2010
Despite a struggling economy, direct mail service provider Mudlick Mail tripled its sales and customer base in 2010. The company, which caters to the automotive repair industry, grew sales to more than $7 million in 2010. The company’s customer base also increased significantly, expanding from just under 100 in 2009 to more than 350 in 2010.
Francis Automotive: Unique Marketing Efforts Help Build Shop Brand
While some shop owners may rely on traditional forms of marketing – direct mail, print and on-line advertising, and word of mouth – to bring customers through the doors, John Francis Jr. says his marketing efforts are unique, but also quite successful.