Tips for a Successful Direct Mail Campaign
Advertising can be a great way to drive business, but the key is finding the right vehicle to spread your message. What I really wanted was a compelling way to reach the highest-caliber customers located closest to my shops. Direct mail allowed me to achieve that goal. I was able to target higher-income households within two miles of my shop.
The Training and Education Value Proposition
Whether you are a business owner or an individual, continuous education and training improves your return on investment. The key is to have a plan that can be implemented and measured.
Don’t Assume That Person is Qualified to Handle Your Social Media
There seems to be a common misconception in the business world that because “new media” involves technology, college-age people are automatically qualified to manage it. Don’t make this mistake! At the very least it could cost you wasted time and resources. Potentially, it could wreck your company’s hard-earned reputation.
Make National Car Care Month Your Business Resolution
Looking for a way to bolster your business in the new year? By making a resolution to conduct a community car care event during National Car Care Month, your business will reap the benefits, according to the Car Care Council.
Things to Consider Before Opening Your Second Shop, Part 2
As part of your business plan, you need to determine who you’re “A” customers are and do some demographic research to determine where they live and how many of them there are in a given five-mile radius.
Business Maintenance for Peak Performance: Internal Analysis will Rev Up Your Business, Part 1
From my experience, cars and companies have a lot in
common when it comes to keeping them running smoothly
and achieving top performance. The owner’s manual for any business is the strategic plan that has been developed. The
gauges are the financial reports that are generated on a daily, weekly, monthly, quarterly and annual basis.
Personalized, Precision Service: Formula H Motorworks’ Business Ethic Engages Customers for Life
“If we weren’t working on Hondas, we probably wouldn’t be in the auto repair business,” affirms Jeff Baker, co-owner of Formula H Motorworks in Middletown, NY. In referencing both his and co-owner brother Brian’s love of all things Honda, Jeff also reinforces the duo’s specialization in and commitment to the Honda/Acura brands.
Bring in New Customers with New Approaches: 10 Ways to Elevate Your Shop’s Image in the Community
Although it’s been proven to be far less expensive for a company to keep existing customers than gain new ones, attracting new business remains a very important part of growing your business.
Is Equipment Leasing Catching On In The Aftermarket?
If you got a chance to attend the SEMA and AAPEX shows in November, you saw probably tens of millions of dollars’ worth of cars, products and equipment. It was an incredibly vast display of all things automotive. But how does all this stuff get out of the showroom and onto the floor of a typical repair shop?
Direct Mail Business Aims to Help Repair Shop Owners Thrive in Tough Economy
The company says it distinguishes itself from other direct mail providers by offering strategically developed mailing lists that can target high-caliber customers by income, geographic area and even specific car model ownership.