Building Trust Through Your Brand
When it comes to garnering consumer trust, repair shops seem to rank as low as law firms and cable companies. In a 2014 survey of car owners conducted by RepairPal, 52% of respondents said they believed they had been taken advantage of by an automotive repair shop.
Record Number Of Software Complaints And Recalls Threaten Trust In Automotive Technology, Says J.D. Power SafetyIQ
So far in 2016, consumers have filed 202 formal complaints with the National Highway Traffic Safety Administration pertaining to software that controls the technology prevalent in vehicles.
University Of The Aftermarket Foundation Announces Officers, Trustees For 2016
The University of the Aftermarket Foundation board of trustees has elected its officers for fiscal year 2016. An official confirmation vote was held during the recent University of the Aftermarket Foundation annual board of trustees meeting.
The Most Trusted Automobile Brands In America, According To Reader’s Digest
Reader’s Digest has announced the results of the Reader’s Digest Trusted Brand Survey, which makes its debut in the United States in the October issue, on newsstands Sept. 15. More than 4,500 Americans across the nation took part in the online survey, which awarded the “Reader’s Digest Most Trusted Brand” title to winners in 40 product categories.
Earning The Continued Trust Of Your Internal Customers
Many years ago, I read an article that featured an interview with Herb Kelleher, the co-founder of Southwest Airlines. In the article, he stated that he and his mother (who was a Harvard graduate) would often debate who was more important. He argued that it was the employees of a company, and his mom argued that it was the customers. With all due respect, I would argue, why does it need to be one or the other?
Educating Female Customers Earns Their Trust And Lasting Loyalty
Recently, I was having a discussion about female customers with my advertising/marketing partner LeeAnn Brook from Brook Design Group. She was sharing statistics as to the purchasing power of women and asked me why I thought female customers comprised such a high percentage of our customer base. We discussed the shift in purchasing power in many different sectors, including auto repair.
Community Involvement Fuels Shop Success: Servando Orozco’s Shops Benefit From Establishing Customer Trust And Loyalty
From the outside looking in, one would never guess that Servando Orozco, owner of two successful Orozco’s Auto Service shops in Long Beach, CA, had any regrets about starting his business. After all, starting out as a technician, he realized his dream of opening his first shop in January 2000. But a wakeup call came in the form of a rather large tax bill six years ago.
Ohio Shop Owner Builds Business Based on Trust
While Tony Kelley, owner of Kelley’s Auto Service in Rittman, OH, credits his business’ success to factors such as people holding on to their cars longer and newer cars coming out of warranty, his clientele told a local reporter that the reason there is a steady stream of new customers bringing their cars to Kelley’s is “Trust.”
Shop Owner Coach Adds Randy Anderson To Conroe, TX Team
Coach brings entrepreneurial expertise and a passion for mentoring small business owners.
Bosch Auto Service Franchise Announces First Workshop Franchisee
The franchise programy offers a business model rooted in technology-driven strategy and experience.
