Customer Trust: Are You Building It Through Your Communications?
Building customer trust is one of the most important factors in the growth and continued success of any shop. It is defined as “firm belief in the reliability, truth, ability, or strength of someone or something.” When we look at it, communication is at the center of this.
Educating Customers To Make The Right Decision: Building Trust And Lasting Loyalty Among Your Customer Base
There used to always be a fight in our shop. A fight with the customer to get them to open their wallet. A fight with the staff to get them to treat the customer right. A fight to be profitable. It’s amazing to look back on how hard things used to be, before we made educating our customers to make the right decisions a way of life.
Selling On Trust: Established Relationships Beat Selling On Safety And Value
Wouldn’t it be nice if cars came into your shop with an ATM machine in the dash? After you fixed what was necessary on the car, you put in your shop credit card, punched in the invoice amount and the money due came out. I’m hoping to make service writing seem that easy.
Trust Bridges The Gap Between Quality Repairs & Repeat Business
Quality is the name of the game today. Your customers expect expert repairs that are done right the first time, restore vehicle performance, and ensure many miles of worry-free driving. But, you won’t get a second chance to showcase your quality work unless you’ve earned your customers’ trust, says Mary DellaValle, editor of Shop Owner magazine.
Hosting A Women’s Car Care Clinic – Easing Fears & Providing Education Helps Instill Trust
With more and more women making primary automotive-related purchasing decisions, including service and repair decisions, forward-thinking shops are trying to better educate this important clientele base. So, in recent years, many shops have decided to host women’s car care clinics as a means to educate customers.
VIDEO: Finding A Business Coach You Can Trust
Whether you just bought your first garage or you’ve run a shop for decades, sometimes a business coach can be just what you need to reach new levels of success. The challenge is finding the right person for the job. Adam Redling provides tips for finding a business coach you can trust. Sponsored by Auto Value and Bumper to Bumper.
Assuming The Sale: A Consultant Role Builds Confidence And Trust With Customers
Sales experts agree that when you assume you already made a sale, it can be a powerful tool for increasing the probability that you can actually close it.
NATEF Announces New Trustees For 2017
NATEF has announced five new members of the board of trustees for 2017. Jim Anderson, auto instructor at Greenville High School, Greenville, Ohio, will serve as chairman.
C&M Auto Service: Where Courtesy, Honesty And Quality Are The Foundation For Earning Customers’ Trust
While C&M Auto Service has a strong customer base that has been loyal to the shop since it opened in 1984, shop owner Chuck Hartogh says things have changed when it comes to attracting new patrons.
University Of The Aftermarket Foundation Announces Officers, Trustees For 2017
An official confirmation vote was held during the recent University of the Aftermarket Foundation annual board of trustees meeting.
