Growing Your Sales During Uncertain Times: Help Your Customers Make The Most Of This Maintenance-Friendly Climate
Here in the U.S., we have seen the stock market taking some wild swings, our economy is shaky at best, we are coming into an election year, and there is little certainty regarding what the future holds. Unfortunately, it’s during these times of uncertainty when most service advisors fall into the trap of telling themselves that their customers are concerned about their own economic futures, and are reluctant to put any money into their vehicles, which is why sales are down.
Cash-Strapped Consumers Fuel Unperformed Vehicle Maintenance Trend
For those who fix cars daily and are responsible for keeping America rolling, it’s disheartening to learn that not everyone has such an allegiance. A recent Consumer Reports poll may have you shaking your head, or, better yet, nodding in agreement on the amount of unperformed maintenance that’s there for the taking.
Signage And Projecting A Professional Image: A Cohesive Message Ensures Optimal Impact Of Your Shop’s Brand
This article is the first of a multi-part series where we will discuss shop signage and image. We’ll talk about what message you’re communicating without even uttering a word to your customer. We will look at ways for you to improve on the message you’re sending and help you set your shop apart from your competition.
Eight Pay Program Tips That Generate Happy Technicians
In the coming years, no component of your business will be more critical to your success than the caliber of the people who work with you. In order to hire and keep superstar employees at your shop, you need to have pay programs in place that ensure they stay motivated and happy to be a part of your team.
Outlook For Aftermarket Is Bright And Bankable, Says AASA President, Panel
Bankers have been warming to the automotive aftermarket in the past few years, namely because it’s a much more predictable and relatively stable industry compared to many others, attendees of the AASA Executive Breakfast during AAPEX heard.
Honesty, Integrity Help Fuel Business For New Hampshire Shop
For Bill Gurney, owner of Gurney’s Automotive Repair, success can be attributed to one philosophy: Treat people how you want to be treated. It’s on the principles of honesty and integrity that he opened his first shop in 1985 with his wife, Charlotte, in Nashua, NH.
AAA: One in Four Americans Could Not Pay for Major Car Repair
One in four American drivers could not pay for a car repair of $2,000 if faced with one today, according to the results of a survey released by AAA. The survey also found one in eight would be unable to pay for a repair bill of $1,000.
Editor’s Notebook: Got Top Techs? We Want to Know Who They Are
Calling all best techs! Do you make your customers’ vehicles charge ahead, run like a champ and cross the finish line first?
Brad Keselowski Drives on Fumes to Win NASCAR STP 400, Crew Chief Paul Wolfe Named MOOG ‘Problem Solver of the Race’
Brad Keselowski and crew chief Paul Wolfe nursed the #2 Miller Lite Dodge’s final drops of fuel over the closing eight laps at Kansas Speedway to win Sunday’s NASCAR STP 400 Sprint Cup race. It was the first win of 2011 for the Penske Racing-owned team and carried an additional bonus in the form of Wolfe’s first-ever MOOG Chassis Parts “Problem Solver of the Race” Award from Federal-Mogul Corporation.
How to Obtain Customer Testimonials
Even though we now live in a digital world, customer testimonials still play an important role in the decision process for consumers. In fact, due to the amount of research potential customers conduct online before visiting your automotive shop or store, it could be argued that customer testimonials are more important than ever.