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Reputation Management: What Are Customers Saying About You?

The Internet is often referred to as “The Wild, Wild West” because technology is changing so rapidly, it’s virtually impossible to police content, images and business practices. Well, the web just got a heck of a lot wilder in the local search space, so here is what you need to know to protect your shop’s reputation.

Staying Current Keeps California Shop Successful And Makes Great First Impressions With Customers

Training and technology updates help preserve West Escondido Automotive & Transmission’s status as a premier repair facility.

Attract Female Customers to Boost Your Shop’s Word-of-Mouth Power

Testimonials from customers who are raving fans of your shop are among the best methods for gaining new customers. And a major segment of that word-of-mouth promotion is made up of your female customers.

ASA and Demandforce Announce Special Offer for ASA Members

The Automotive Service Association (ASA) announces a new member benefit through an agreement with Demandforce, an automated marketing and communications system that allows independent repair shops to leverage technology to attract new business, increase loyalty and understand what’s driving cars into the bays.

Taking the Mystery Out of Leasing

For the typical shop owner, the world of leasing can seem like a confusing landscape of options and costs. You may have heard conflicting information; some good, some bad, some neutral. I’m going to attempt to clear up this financial maze called leasing and suggest what to avoid and what to pay attention to.

Waukegan Tire & Supply Co. Embraces Social Media to Keep Pace with Shifting Demographics

Waukegan Tire & Supply Co. Inc. has learned to adapt. The company did not just accept change because there was no other choice; it embraced change, and is thriving as a result. From adopting social media to keeping pace with shifting demographics, the company has found ways to grow a sense of community. As a family-run business, it is naturally focused on personal relationships, and has chosen to see not only customers, but also the entire community as its extended family.