Bosch Updates Part Finder App, Now Available For Android Devices As Well As For iPhone And iPad
Users of an iPhone, iPad or Android phone or tablet who need a Bosch part for a vehicle can get the information they need right from their mobile device. In addition to the initial Apple version of its Vehicle Part Finder app, Bosch has now released an Android version of the app.
Best Practices For Social Media And Crafting The Right Media Mix
In the first three parts of this article series, we talked about the ways that you can use web technologies to enhance customer service, increase customer satisfaction, create satisfied repeat customers and improve your shop’s bottom line in the process. In this article, I want to talk specifically about the web technology everyone else is buzzing about – social media – and how it can change the world of advertising for local businesses like yours.
Can Your Customers Find You Where They Are Searching?
What is mobile marketing and why do you need to know about it? That’s a question I have been asked a lot lately. In this column, I want to give you an introduction to the world of mobile marketing.
Protecting Your Shop’s Reputation: Be Wary Of Threats To Your Brand Name
I’m sure you’ve heard the expression, “At the end of the day, all you have is your name.” It may sound cliche, but it’s absolutely true, especially for small business owners whose livelihood depends on having a good reputation.
Using The Web To Enhance Your Customer Service Efforts
As you’ll remember from the January/February issue of Shop Owner, we spent some time talking about the importance of an effective web presence. To get your fair share of motorists using Google to find an auto repair shop, you’ll need to ensure you have an effective website and well-ranked business listings, and that you maximize the value of your shop reviews to enhance your reputation and get better search results.
iATN Introduces Two New Public-Facing Websites
The International Automotive Technicians Network (iATN) recently introduced two new public-facing websites: the main public site to familiarize automotive service professionals with iATN, and a consumer-oriented site with a new Auto Repair Shop Finder to help consumers quickly locate an iATN facility from their desktop or mobile device.
Osceola Garage: Distinguished By Delivering The Utmost Customer Repair Experience
When Joe Marconi finished high school, he did what most recent graduates do: He enrolled in college on the advice of his guidance counselor. But he quickly found out that route to higher education wasn’t for him.
Improving Customer Service Beyond The Counter: Leveraging The Web To Generate Leads And Build Customer Relationships
If you’re like most shop owners, when you think about making better use of the Web, you’re likely thinking about things like your website, your Google ranking or maybe even your pay-per-click (PPC) ads. But if one of your business goals is to maximize results, then improving the quality of your interactions with prospective and existing customers becomes key and you’ll find that websites and PPC ads are just the beginning when it comes to what the Web has to offer.
Chino Autotech Prides Itself In Customer Care And Expert Repairs
Jim O’Neill and his Chino, CA-based repair facility, Chino Autotech, have earned enough accreditation to make a cardiologist blush. The shop is an Auto Club of SoCal Approved Auto Repair Facility and an Auto Value Certified Service Center. O’Neill sits on the NASTF Service Information/Communications Committees; he is an ASE CMAT-L1, Calif. Smog Check Technician and an AMI AAM Accredited Automotive Manager. Jim also completed Northwood University’s Leadership 2.0 course in 2009.
Autoscope Perfects The Art Of Automotive Repair: Training, Customer Service Are Key Elements To Shop’s Success
According to Autoscope President Nerces Mavelian, “Superstar Technicians” are “built, not born.” It all starts with what can’t be avoided and what is usually a lengthy and arduous task: finding the right candidate in the first place.