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Can Tires Really Impact EV Range?

The right tire could offer an EV as much as a 10% boost in range… but there’s more to this story.

Don’t Be Intimidated By ADAS Reflash Procedures

As a vehicle ages, the J2534 programming becomes even more important to the vehicle’s ADAS operation.

Is Your Customer’s Dirty Car Off Limits To Commentary?

Just because it may not be illegal, should you post images or your customer’s dirty, damaged vehicle?

What Shop Owners Need to Know About SEO Drawing Customers from the Web

SEO is complex. Shop owners may think it’s just about throwing some keywords on a page a bunch of times. However, it’s more than just putting the right keywords on your website. Showing how complex it actually is, simply saying that’s only a piece of SEO and not the whole story. Some shop owners think

Easy as 1, 2, 3

With the instant power of the internet, a complete list of tool manufacturers and company information is at your fingertips.

Automotive, Heavy-Duty Scholarship Deadline Nears

In 2022, the University of the Aftermarket Foundation awarded 461 scholarships totaling $731,350.

Nominate An Industry RockStar Today

We’re looking to celebrate accomplishments, leadership, innovations — and other intangibles.

Looking For The Latest? Check TechShop’s Buyer’s Guide

The new TechShop Buyer’s Guide makes searching for tools and equipment easy and efficient.

Why It May Be Time For A Redesign — The Lifecycle Of A Website

Have you ever thought about the timeline of a website and how redesigning your website could put you ahead of the competition?  Every decision you make for your business determines how successful you will be. Your website is just the beginning of your digital marketing. When a website goes live online, it can feel like

Nominate An Industry RockStar Today

We’re looking for today’s most dynamic performers across the vehicle care industry. That might be you!