How Advertising Works
People buy when they are ready to buy, not necessarily when you are ready to sell. Don’t get frustrated if an advertisement does not get the response you were looking for. The purpose of advertising and marketing is to maintain a continuous stream of information to your customer. The more you can connect with your customers and other people in your market area, the more you increase your chances of those people coming to you when they are ready to buy.
Waiting Room Tips For Shop Owners
If you want to build a more profitable auto repair business, here are six proven tips for your waiting room that can help you do just that.
Protecting Your Business With The Right Insurance
Running a business is expensive and the capital that you’ve poured into your company can disappear in an instant if a major weather event damages your offices, or if someone in your shop gets injured while on the job.
Accountability Raises The Performance Bar And Helps Achieve Goals And Objectives
Accountability is a big word. We see examples every day around us where we can safely surmise that “that person” is not being held accountable for their actions. We are surrounded by people every day – customers, employees, family members and even strangers in the stores and restaurants we frequent – doing or saying something that causes pause.
Francis Automotive: Unique Marketing Efforts Help Build Shop Brand
While some shop owners may rely on traditional forms of marketing – direct mail, print and on-line advertising, and word of mouth – to bring customers through the doors, John Francis Jr. says his marketing efforts are unique, but also quite successful.
Web University: Part 3
And here we are again. With all the Google changes, small businesses are scrambling to avoid being relegated to the Internet’s junk bin. Let’s stay on top of it. Whether it’s Google Search, social media or what to do with Google+, you’ll find answers to the most challenging questions, in both a “Go Deep” and “Quick Bites” format.
Executive Interview: Dan Moody, General Manager, MAHLE Aftermarket Business, North America
During his career with MAHLE, Dan Moody has served as project leader of several acquisition projects, including the Dana Engine Parts business and most recently, RTI Technologies. Moody began his career at Sealed Power Corporation (now SPX Corporation). He later served as president for the Dana Sealed Power/Perfect Circle group, and became group vice president of the Dana Engine Products Group before joining the MAHLE Group in 2006. Moody’s extensive experience strengthens MAHLE Clevite Inc. as the premier supplier of engine system components in North America and a leading supplier of filters to the import aftermarket.
Marketing Budgets For Building World-Class Auto Repair Shops
In the world of auto repair and service, one thing is certain: You are going to lose customers. They will move, no longer have a need for their vehicle, turn to one of your competitors, or buy a new vehicle and then take it to the dealer for service.
Larry’s AutoWorks: Shop Owner’s Success Linked To Accepting And Adapting To Change
Most people don’t become automotive repair shop owners overnight; they may start out as a technician who agrees to slowly take over a retiring owner’s business, or open their own shop and steadily build a customer base. When the first option fell into Larry Moore’s lap, he jumped at the chance – with some mixed results in the beginning.
10 Mistakes To Avoid When Selling Your Business: An Insider’s Guide, Part 1
The majority of challenges and frustrations experienced by sellers can be avoided with solid information about the pitfalls of selling a business in today’s market. While there are dozens of challenges to overcome, here are the first five of 10 of the most common mistakes that can have drastic repercussions and cause both stress and loss of value on a business sale.
Are You A Shop Owner Suffering From Burnout?
Over the years I have met hundreds, if not thousands, of shop owners who are suffering from burnout. They either tell me they have it, or it clearly shows in their behavior. Ironically, dealing with burnout is no different than fixing cars, in that in order to accurately solve the problem, we have to first identify the cause.
Want Techs Lining Up At Your Door?
If you are looking to hire star employees, the first thing you’ll need to do is meet them, and there’s no better way to do so than by hosting technical seminars at your shop. Let’s look at the extraordinary benefits.