Ask For Permission To Discuss Price Last
When your advisors start a sales presentation, and the customer senses they will need a number of repairs, they’ll get anxious. They’ll then immediately ask for a price, or they’ll tell your advisors they just want the oil service done. The secret? Your advisors should always ask for permission to talk about the price after they’ve reviewed their discoveries with the customer.
How To Use Social Media Effectively To Market Your Shop
The way social media is used has changed dramatically over the past decade. What used to be a tool to connect with friends, family and former classmates has become an essential component of how small businesses market themselves. In the world of automotive repair where reputation is everything, using Facebook, Twitter, Instagram and Snapchat to effectively engage with customers can mean the difference between being just another repair shop or being the go-to shop on the block.
Financing Your Shop’s Future
In a perfect world, small businesses would have enough capital to fund any renovation or new construction project they wished to pursue. Buildings would never be run down, shops would use the latest equipment technology and operating space wouldn’t be an issue. But this isn’t a perfect world. Construction costs can add up quickly, and not every small business has enough free capital to fund a project without bank financing.
Keep Your Shop’s Marketing Messages Consistent
There are several ways to reach your customers and a number of different messages that you can send. Unless you’re writing, designing, posting and mailing every piece – and keeping creative control over every aspect of your shop’s image – how can you ensure a consistent message on every channel?
3 Easy Ways To Drive Up Your Car Counts
If you are looking drive up your car counts, investing in the right marketing strategies and advertising programs are a good place to start. Yet, far too many shop owners fail to go back to the basics, so with this article I’d like to share some ideas for how you can increase your car counts in quick and cost-free ways.
Increase Your Shop’s Financial Performance To Boost Its Market Value
There are many factors at play when determining the right time to sell your business. Each business and each owner is unique. The timing of a business sale is critical because putting a business on the block at the wrong time can result in a significantly lower selling price.
Ensuring Financial Success For Your Business
Can you point your company in the direction of financial success, step on the gas, and then sit back and wait to arrive at your destination? Not quite. You can’t let your business run on autopilot and expect positive results. Any business owner knows you need to make numerous adjustments along the way. For example, there are decisions about pricing, hiring, investments, and so on.
5 Keys To Increasing Your Shop’s Service Sales
Looking to improve your service business? Here are five practices used by many of the most successful shops in America to dominate their market.
Giving ‘Green’
From the growth in recycling and conservation efforts to increasing alternative energy sources and electric vehicle production, it’s clear that the “go green” movement isn’t going away. Moreover, many of today’s eco-conscious consumers are looking to align their spending dollars with businesses that share a similar viewpoint. By adding a “green” component to your marketing efforts, your shop could grow its customer base.
Your Warranty: A Key To Your Success
First of all, you need to know your failure rate. The top shops in America have extremely low failure rates in both parts and labor. I’ve also discovered that the overwhelming majority of those failures occur within the first 90 days of service, so regardless of whether your warranties are for 90 days or for years on end, you’re going to absorb all but a few of those failures within the first 90 days.
The Best-Kept Secrets To Dealing With Sales Objections
When it comes to dealing with objections, most service advisers shut down as soon as the customer says, “It’s too much money,” or “I’d like to think it over.” There are a number of reasons why, but the single most common reason is that the advisers don’t know how to handle the objections. Here is what I have discovered to be the best-kept secrets when it comes to dealing with sales objections.
7 Tips For Handling Difficult Phone Shoppers
Today’s consumers have more choices than ever before. When it comes to choosing someone to take care of their automotive needs, they turn to their friends, family and co-workers for recommendations, they consider brands that they’ve heard of and they also search the web. Once they have a shop in mind, they may then either reach out over the web or stop by the shop, but the majority of your potential customers will pick up the phone and give you a call.
