VIDEO: Competing In Today’s Digital Landscape
Adam Redling provides pointers on gaining a competitive edge when navigating through today’s digital landscape that include competing on value rather than price, and communicating with customers in the way they prefer to be reached. Sponsored by ACDelco.
VIDEO: Outshining The Competition
Adam Redling discusses how to create a winning value proposition that differentiates your shop from the competition and keeps it top of mind among your customers and prospects. Sponsored by ACDelco.
Knowing What Numbers To Watch
There was a time when you could take care of your customers and your people and the rest would take care of itself. It’s a lot more complicated than that today to run a successful business.
Busting Digital Myths
Today’s consumers are more informed than ever before. They seek information throughout the purchase process and this, in turn, drives their use of smartphones and their consumption of online information. While this comes as no surprise, there is a deeper connection: opportunities exist for savvy business owners who find ways to take advantage of this behavior.
Dealing With Slow Times
Instead of letting this ebb and flow get the best of you and your team, there are things you can do to help bridge the gap until things pick up again. Here are some ways to generate sales during slow times at the shop.
Eavesdropping Strategy: Twitter
It is easy to dismiss social media as a bunch of individuals who generally chat about things as mundane as their kids’ soccer games and swapping cute cat videos. The problem with social media is that the connection is not obvious as to how it relates to street-level retail. But, to dismiss it because you don’t understand how it can help grow your business would be a mistake.
Pinpoint Marketing
Simply stated, digital geo-targeting helps you fish where the fish are swimming – or target your digital marketing, including paid search and display ads, specific to the location of prospects you hope to reach.
How To Pay Yourself
“I pay myself $100,000 per year, plus all the cash I can take!” That was the response I got when, as a young shop owner, I asked an older, established owner how much he paid himself. I was curious about how much I should make and how I should pay myself. His answer didn’t help me.
5 Tips For Bringing In More First-Time Callers
Gifted salespeople need to know how to control the conversation. If a first-time caller contacts your shop with a variety of questions, your advisors need to take control immediately.
Top 10 Reasons Shops Don’t Sell
Many auto service shop owners and tire dealers have focused their lives on growing and developing their businesses. When life happens – time for retirement, moving on to another career opportunity, family or health issues – a seller can find that a huge gap exists between what they had hoped the business was worth and what a buyer will actually pay for it.
How Much Should You Pay Yourself?
Owners earn compensation in two ways. First, the owner should earn a paycheck just like any other business employee for working in the business. Second, the owner should earn a return on their investment in the business.
Bad-Mouthed Online? How Your Business Can Recover From A Negative Online Reputation
Perception can be reality when it comes to your business’s reputation. Controlling the public perception of your shop is important not only for attracting current customers back to your business, but also for bringing in new clients.
