4 Common Sales Errors

4 Common Sales Errors

Understand common mistakes made by salespeople and how to overcome them with these 4 tips.

Understand common mistakes made by salespeople and how to overcome them: 

1. Fearing the customer’s reaction. When salespeople are afraid of what a customer might say, they end up losing sales opportunities because they don’t find out what the customer really wants. For example, what if the customer says, “Your price is too high.” It’s a knee-jerk reaction to offer a lower price. Instead, be proactive and try to uncover the unique buying criteria important to the customer so the price objection doesn’t come up in the first place.

2. Rushing to judgment. As a salesperson, you should focus all of your attention on your customers and their needs. It’s all too easy to swoop in to present a solution instead of listening to your customer’s complaints and the specifics of the situation. In this rush to cut to the chase, your customer ends up feeling their input is unimportant and unappreciated.

3. Treating all objections with the same approach. Some salespeople have a one-size-fits-all approach when it comes to dealing with customer objections. They may offer to lower their price or automatically throw in product extras. When you respond to objections with concessions, customers learn that whenever they complain, they’re rewarded. It’s better for both you and your customer if you listen to what your customer tells you, then go from there. Slowing down and listening when you reach a business relationship speed bump works better in the long run than always trying to swerve around them.

4. Beating a dead horse. How do you know when, despite your best efforts, your customer relationship is beyond saving and, therefore, taking up more time than it’s worth? Maybe that’s when a customer is demanding, even confrontational, yet provides you with little to no business. Sometimes customers like this actually cost you money because you spend so much time trying to please them. 

You May Also Like

PRT, PRT Heavy Duty To Exhibit At AAPEX 2021

PRT will be in Booth A2061 at the Sands Expo, November 2-4 in Las Vegas.

PRT and PRT HEAVY DUTY, brands of ADD USA group, will be exhibiting new products and various first-to-market applications at the upcoming AAPEX show in Las Vegas.

PRT will be in Booth A2061 at the Sands Expo.

Some of the launches apply to late-model vehicles such as the 2019 Toyota Camry, as well as the 2019-2021 Jeep Cherokee.

Small-Scale Race Cars Have Big Appeal

Model cars often give people the illusion that they’re watching a real car.

Private Label Purchases Increase, Says IMR Study

Private label purchases from IRFs climb significantly, reports survey conducted by IMR Research.

Marketing Superior Wheel Service Packages In 2021

Vehicle inspections and diagnostic time to define needed repairs don’t necessarily have to be done for free.

Tires: Selling Long-Lasting Tread Life

Long-lasting tread characteristics can mean the difference between a satisfied customer and a dissatisfied one.

Other Posts

Why Lightweight Brake Components Matter

Weight reduction is important for cars, too. OE engineering teams have certain goals that they need to meet or exceed.

Don’t Ignore Ride Control To Avoid Customer Complaints

Don’t become apathetic to selling ride control products because customers don’t understand safety – explain it!

Team Appreciation Taken To The Next Level

“Help set and meet the shop’s goals and we’ll all go to Hawaii,” says owner. Team responds, packs bags for vacation.

Charge More for More Brake Jobs

Shops that perform cheap brake jobs are making a dangerous assumption that customers prefer price over quality.