A Customer Asks, 'What's The Worst Case Scenario?' -

A Customer Asks, ‘What’s The Worst Case Scenario?’

Don't ever let yourself be misled by this question. All of the options that you offer have one thing in common - they're all good options, otherwise you wouldn't be offering them.

Don’t ever let yourself be misled by this question. All of the options that you offer have one thing in common – they’re all good options, otherwise you wouldn’t be offering them.

Even if one of those options carries the highest price tag, it may very well be the best choice for your customer.  Don’t fall into the trap where you start viewing the highest priced solutions you offer as the “worst cases” for your customers.

So the next time a customer asks, “What’s the worst case scenario?”  say something like this: “The worst case scenario would be for you to continue driving the vehicle the way it is, because the longer you drive it, the more it may cost. Right now we have more questions than answers, so what we need to do is a complete inspection. As soon as we’re done, we’ll discuss all of the options that are available to you, and I’m confident you’ll like all of them. So all that I’ll need now is your authorization, and we’ll get started on the inspection right away.”

For additional help increasing your sales and CSI scores, learn more about Elite’s Masters Service Advisor Training Program.

You May Also Like

EV News Pros And Cons – Understanding Biases

Cold weather range loss and EVs: Separating fact from fiction

Originally published by The Buzz by author Kate Harrison.

Any seismic shift in technology comes with consumer hesitancy and media skepticism. Remember when everyone was afraid to stand in front of microwave ovens? Or when fears spread that cell phones could spontaneously explode?

Fear of any new technology is a natural psychological response. But it takes the media machine to turn consumer hesitation into a frenzy. Any way you slice it, 2023 was one big platform for expressing fears around EVs. Read past the headlines, and many articles demonstrated a lack of context or understanding of the technology.

The Last Word: Adapting To Enduring Expectations 

Opportunities to reach your customers are easier to use and more effective than ever.

TechForce Announces Techs Rock Finalists, Opens Public Voting

The awards show respect for students and professional techs in transportation.

ShopOwner’s February Digital Edition Available Now

ShopOwner includes valuable business management and technical editorial content.

Castrol Turns 125, Debuts New Market Strategy

Castrol plans to explore additional innovative technological opportunities.

Other Posts

Toyota Releases New Hydrogen-Powered Mirai

New fuel cell electric vehicle to include $15,000 of complimentary hydrogen.

Tensioner Tech Assist

The Lift and Pin is designed to simplify tensioner replacement and belt installation.

TechShop, ShopOwner Offer $50 For Good Guesses

Guess The Tool For A Chance At Cold Hard Cash!

Upgrading Your Air System Is Easier Than You Think

Improving your shop airflow benefits your shop, your techs and your bottom line