Things to Consider Before Opening Your Second Shop, Part 4
I heard a statistic years ago (can’t remember the source) that stuck in my head and my experience working with shops over the years has reinforced it. The average shop owner makes 3% net operating profit. Meaning that the shop that does $1 million in annual sales nets about $30,000 at the end of the year, before taxes.
Integrity is Key to Success at Theo’s Automotive
Reputation is everything at Theo’s Automotive in Peachtree City, GA, and even the rare negative review can’t slow business down a bit for Owner Theo Kazadzis. In fact, Kazadzis says his response to a recent negative review amidst several positives at Repairpal.com actually brought in new business and won over a new customer, most likely for many years to come.
Federal-Mogul Adds Brake Pad Coverage with Wagner ThermoQuiet Ceramic Pads for 2011 Ford Mustang
The latest expansion of Wagner coverage includes premium ThermoQuiet Ceramic front (#QC1464) and rear (#QC1465) pad sets for the 2011 Mustang, offered with complete hardware kits.
Auto International Association Celebrates 30th Anniversary
Founded in 1981, AIA’s dual missions are to champion free and fair trade between the international automotive parts community and the North American aftermarket, and to promote the unique qualities associated with the distribution of parts for import nameplate vehicles.
Massachusetts Repair Shop Sells 1,705 $10 Oil Changes on Groupon
Mike Pederson, owner of Mike’s Automotive Services in Somerville, MA, has always tried to take advantage of all the latest marketing offerings that are available for small businesses. The shop has a website, a blog, a Twitter feed and a Facebook page. In October, the shop ran a coupon on Groupon for $10 oil changes. They sold 1,705 oil changes.
Federal-Mogul Adds Brake Pad Coverage with Wagner ThermoQuiet Ceramic Pads for 2011 Ford Mustang
The latest expansion of Wagner coverage includes premium ThermoQuiet Ceramic front (#QC1464) and rear (#QC1465) pad sets for the 2011 Mustang, offered with complete hardware kits.
If You Win the Argument, You Lose the Sale
The true test of a business’ customer service effort is not when things are going right but, rather, what is done when things go wrong.
ATMC Announces 2011 Conference Dates
The Automotive Training Managers Council (ATMC) will hold its Annual Conference April 11-13, 2011 at the Inverness Hotel and Conference Center in Englewood, CO, in the Denver metropolitan area. Registration is open to all individuals with an interest in automotive training.
Federal-Mogul Expands Brake Coverage with New Wagner ThermoQuiet Ceramic Pads for 2011 Honda Accord
In addition to the new front pads, Federal-Mogul also offers Wagner ThermoQuiet Ceramic rear pads (No. QC1451) with a hardware installation kit for 2011 Accord models.
Bring in New Customers with New Approaches: 10 Ways to Elevate Your Shop’s Image in the Community
Although it’s been proven to be far less expensive for a company to keep existing customers than gain new ones, attracting new business remains a very important part of growing your business.