Mitchell 1 Offers Free ProDemand Online Training
Mitchell 1 is now offering free online training sessions for its ProDemand repair information software to help customers optimize navigation and get the most out of the product for their businesses. Join Mitchell 1 experts every weekday at 12:00 p.m. and 5:00 p.m. EST (9 a.m. and 2 p.m. PST) for a 30-minute product overview, including real-world look-ups, followed by an interactive session where users can ask specific questions.
Mitchell 1 Updates ProDemand Repair Information Software
With the latest update to Mitchell 1’s ProDemand repair information software, professional technicians now have the ability to view the top lookups for each vehicle, saving them valuable time by providing shortcuts to the information that they are most likely to need.
Editor’s Notebook: Be Your Own Steward
One of the most important jobs you have is to make sure your customers are satisfied and that they return to your shop for additional repairs and preventive maintenance. Exceeding their expectations should rank among one of your most important-customer service strategies.
Brand Building: Plan For The Future … Now!
The great thing about a strong brand is that it works very hard in portraying exactly who you are and what your unique offer is. Ideally, when customers quickly see your logo, they should get a quick take on who you are as a business. So, yes, a logo is a real workhorse. But it does not work by itself. Designed well into your marketing materials, it should complement your message.
Federated Member KOI Auto Parts To Host Annual Cavalcade Of Customs
KOI Auto Parts and Federated Auto Parts will once again present the 2012 Cavalcade of Customs and Training Expo in Cincinnati, OH. The annual event, marking its 52nd anniversary, is scheduled to take place January 13-15 at the Duke Energy Convention Center.
Executive Interview: Carolyn Cook, ACDelco General Director
Carolyn Cook, ACDelco general director, has been a field parts representative, regional parts manager, parts processing center plant manager and – most recently – director of aftersales for Chevrolet Europe. Since taking the reigns of ACDelco in July, Cook has spent a considerable amount of time on the road, talking with warehouse distributors and independent service centers about their businesses.
Business Maintenance for Peak Performance: Internal Analysis Will Rev Up Your Business, Part 2
In Part 1 of this article, we discussed how shop owners should follow a routine of daily monitoring and maintenance to ensure that performance is meeting business targets. Now, we turn to monthly, quarterly and annual checks to keep your business running smoothly and profitably all year long.
Car Care 101 Workshop Teaches Women Basics of Auto Repair
Mountain Mechanical repair shop in Durango, CO, recently held a workshop for women who were interested in learning more about their cars. The women learned everything from how to check and refill the oil, coolant and brake fluid to what a muffler does and how an alternator works. They were also given tips on how to find a good technician and told what rights they have as customers.
Waukegan Tire & Supply Co. Embraces Social Media to Keep Pace with Shifting Demographics
Waukegan Tire & Supply Co. Inc. has learned to adapt. The company did not just accept change because there was no other choice; it embraced change, and is thriving as a result. From adopting social media to keeping pace with shifting demographics, the company has found ways to grow a sense of community. As a family-run business, it is naturally focused on personal relationships, and has chosen to see not only customers, but also the entire community as its extended family.