Motorist Interaction Has Moved Online. Have You?
The numbers are mind-boggling: 134 million smartphones are used in the U.S. alone and every quarter 8% more Americans select a smartphone. If that doesn’t surprise you, maybe the following facts will: 59% of auto service customers under the age of 35 want to be communicated with via mobile applications and 31% of American mobile Internet users say that’s the primary way they access the web.
GAAS 2013 Speaker To Help Attendees Take Advantage Of Today’s Social, Mobile, Digital World
Known as the “Strategy Diva,” Cynthia Cohen says it’s not time to rest in today’s digital world. Cohen, founder and president of Strategic Mindshare, will present “It’s a Social, Mobile, Digital World! Are You Taking Advantage or Letting Opportunity Pass You By?” at the 2013 Global Automotive Aftermarket Symposium (GAAS), May 21-22 at the Hyatt Regency O’Hare near Chicago.
Bosch Reorganizes U.S. Aftermarket Resources; Re-Affirms Commitment To Focus On Customer Needs
Robert Bosch LLC has announced a reorganization of several of its independent aftermarket resources in the United States. The Bosch Car Service Network, the Bosch Technical Training and Service organization, and both the Parts and Diagnostics/Wheel Service sales organizations will now all be aligned into a single structural unit in an effort to simplify sales and service in the independent aftermarket.
Executive Interview: Rusty Bishop- CEO, Federated Auto Parts
Rusty Bishop began his career in the automotive aftermarket 38 years ago when he joined Fisher Auto Parts, where he held a number of positions in warehouse and jobber store management and also served as a director of the company. In 1985, Bishop co-founded Federated Auto Parts Distributors, a program marketing group for major warehouse distributors.