Casey’s Independent Automotive Repair Shares Vision With Employees
The mark of a long-lasting business isn’t just profitability during times of economic prosperity, but also adjusting when things take a turn for the worse. Vancouver, WA, Shop Owner Casey McGowan has seen hard times — and taken the steps necessary to ensure his business not only stayed afloat but flourished as well.
Identifying Your Target Customer Helps Maximize Your Marketing Dollars
Ever notice how in upscale neighborhoods, even the fast food restaurants are nicer? Instead of a bright red roof and the famous golden arches, the McDonald’s in ritzy Aspen, CO, for example, boasts a second-floor fireplace and is housed in a sedate red brick building that blends in seamlessly with the surrounding architecture. The fancier digs reflect McDonald’s understanding that its target market in Aspen is far different than its target market in Akron, OH. The same idea holds true in the automotive repair world, but, unfortunately, too many shop owners fail to realistically identify their ideal market or customer.
10 Mistakes To Avoid When Selling Your Business: An Insider’s Guide, Part 1
The majority of challenges and frustrations experienced by sellers can be avoided with solid information about the pitfalls of selling a business in today’s market. While there are dozens of challenges to overcome, here are the first five of 10 of the most common mistakes that can have drastic repercussions and cause both stress and loss of value on a business sale.
Mitch Smith Auto Credits Success To Adhering To ‘Rules Of Business’
When you’ve been in business as long as Mitch Smith, you develop some surefire ways to ensure top-quality service and repairs that result in satisfied customers and repeat business. Which leads to one of Smith’s rules of business, or “Mitch-isms” as he calls them: Do to/speak to/service your clients better than anyone else.
Osceola Garage: Distinguished By Delivering The Utmost Customer Repair Experience
When Joe Marconi finished high school, he did what most recent graduates do: He enrolled in college on the advice of his guidance counselor. But he quickly found out that route to higher education wasn’t for him.
Volz Bros. Auto Service – Brand-Building Efforts Pay Dividends in Customer Loyalty
There’s no place like home, and for John Volz, home in this reference is the Volz Bros. Auto Service shop that he started 28 years ago. After 20 years of working 50-60 hours a week building his business, Volz sold the Grass Valley, CA, repair shop in 2001 to shop foreman Bill Greenman to retire to the Oregon coast where he spent seven years. Then, moved back to Northern California in 2008 to work in the auto parts business.
Schneider’s Automotive: Rich in Heritage, Quality and Service Excellence
Running a successful shop with a 44-year heritage doesn’t
happen by accident. It takes a lot of hard work and doing
a lot of the right things. Operating out of its Simi Valley
location since 1980, and in Santa Monica 14 years before
that, Schneider’s Automotive is one exemplary shop.
AI Hallucinations
What does artificial intelligence think your team and your services look like?
Timeless Quotes To Teach & Inspire
We hear plenty of opinions in the aftermarket – some of them are worth listening to.
What Would I Say To My Younger Self?
Hindsight is 20/20 – wouldn’t it be nice to have better foresight?
