Millennials Aren’t Driving Less
Three in four young people would rather give up social media for a day than their car and 72% agree they would rather give up texting for a week than their car, according to a research study from MTV, a division of Viacom. Findings from the study, “Millennials Have Drive,” were discussed at the National Automobile Dealers Association (NADA) Convention and Expo 2015.
Age Of Convenience Dictates Streamlined Communication Methods
The manner in which the majority of your customers prefer to communicate about vehicle service is changing, as their need for convenient and easy information access accelerates. You likely have noticed that their attitudes and expectations are vastly different than what you were used to encountering.
Embrace E-Communications: A Lesson In Customer Satisfaction, Engagement
The way customers prefer to communicate is changing, and there are great opportunities for every business owner to reach them more efficiently through E-communications. Email, social media (Facebook/Twitter) and texting are just a few of the electronic communication channels we use that benefit both our customers and our shop.
Top Shop Automotive: Three Talented Guys And A Successful Automotive Repair Shop
What do you get when three guys who also happen to be technicians become friends? A highly successful Santa Barbara, CA-based repair shop.
New Training Program Developed To Help Federated Car Care Centers Connect With New Generation Of Customers
Federated has developed a new training program titled “Connecting with the New Generation of Auto Repair Customers.” This instructor-led program is designed to assist Federated Car Care Centers and other professional service provider customers in improving customer service by applying new and proven techniques.
Leverage Text Messaging To Strengthen Your Local Marketing Push
My 70-year-old mother started texting before I did. This probably sounds strange given that I’m the tech geek in the family and “Web” is my middle name.
Shop Owner Sees Major Shift in Industry Over Last Five Years
Jay Thatcher, owner of Thatcher’s Auto Center is Superior, WI, says his customers now demand more dependability, performance and fuel efficiency from their vehicles. The shop currently does about 70 percent maintenance and 30 percent repair work. Five to 10 years ago, it was mostly repair work. “Customers have discovered that if they maintain a vehicle today it will go and go. It also costs less over the life of the vehicle to keep it well maintained than to repair it,” Thatcher told a local reporter.
Youthful Drivers…Is Your Company Exposed?
Making appropriate decisions with young drivers of company vehicles can help prevent losses and protect company assets.