ATMC Announces 2011 Conference Dates
The Automotive Training Managers Council (ATMC) will hold its Annual Conference April 11-13, 2011 at the Inverness Hotel and Conference Center in Englewood, CO, in the Denver metropolitan area. Registration is open to all individuals with an interest in automotive training.
Five Tips to Improving as a Leader in 2011
If you are like a shop owner friend of mine from New Hampshire, you probably don’t think of yourself as a leader; most good
leaders don’t. They just do what they do … lead, and they do
it so well, that others take notice.
Federal-Mogul Expands Brake Coverage with New Wagner ThermoQuiet Ceramic Pads for 2011 Honda Accord
In addition to the new front pads, Federal-Mogul also offers Wagner ThermoQuiet Ceramic rear pads (No. QC1451) with a hardware installation kit for 2011 Accord models.
Volz Bros. Auto Service – Brand-Building Efforts Pay Dividends in Customer Loyalty
There’s no place like home, and for John Volz, home in this reference is the Volz Bros. Auto Service shop that he started 28 years ago. After 20 years of working 50-60 hours a week building his business, Volz sold the Grass Valley, CA, repair shop in 2001 to shop foreman Bill Greenman to retire to the Oregon coast where he spent seven years. Then, moved back to Northern California in 2008 to work in the auto parts business.
Executive Interview: Chris Alexander, Director of Commercial Sales, Old World Industries
Chris Alexander was hired in 1996 as a sales assistant selling PEAK antifreeze. In 1998, Alexander moved into the commercial side of the business, developing the southeast and southwest territories. He earned several promotions as a result of his strong work ethic and selling expertise before assuming his current position in 2007.
The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part 2
In the September/October issue of Shop Owner, we introduced the “new” art of advertising in a modern market, and presented strategies automotive repair shop owners can use to corner their market, maintain loyal customers, and expand their shops’ value and customer base.
The Buck Stops Here
Some business owners and managers continue to be stuck in the past. They fail to realize by squeezing out the last drop of productivity, cutting their overhead to the bare bones, trying to cut costs, working harder, and continuing to do business the same way with the same old customers and the same projects won’t cut it today.
Federal-Mogul Expands Wagner ThermoQuiet Product Line
Federal-Mogul has added coverage for several late-model foreign nameplate and domestic passenger vehicles to its line of Wagner ThermoQuiet brakes. Among the new products are what the company says are the aftermarket’s first replacement front brake pads for 2011 Hyundai Sonata models.
AAIA Town Hall at AAPEX: Industry Resets, Realigns Aftermarket for Growth and Prosperity
The resounding message echoed among panel members was that the economic reset that resulted from the recent recession has prompted an industry reset that will position the aftermarket for growth, but they cautioned that we should not forget the lessons we learned the past year.
The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part I
During challenging economic times, nearly everyone in the automotive service industry asks the same nagging question: “How much should I really be spending on advertising?” In truth, the answer to that question should be another question: “Are you spending or investing?”