For Personal Mobility, Social Distancing, Bikes Gain Favor
People have been seeking alternative modes of transportation that don’t conflict with their fears about the coronavirus and bear a lighter price tag.
Setting Up New Employees For Success
Nothing can be more damaging to getting a new employee off on the right foot than doing a poor job with onboarding.
Seasonal Vehicle Maintenance Opportunities Emerge
As consumer spending recovers, what type of rebound in delayed vehicle maintenance services will repair shops see?
Choosing The Best Advertising Platform To Get The Best ROI
Current technology has allowed smaller shops to track customer purchases, reach new markets, offer a wider variety of products and provide better overall service, all at wallet-friendly costs. But at what point does too much of a good thing become, well, a bad thing? It’s a conundrum, and one that many shops – regardless of size – are facing today.
More Than Half Of Surveyed Drivers Admit To Checking Social Media Behind The Wheel
April is Distracted Driving Awareness Month, and a new survey finds 55 percent of U.S. drivers admit to checking social media while behind the wheel.
The Do’s And Don’ts Of Geotargeting
Geotargeting has opened up a whole new world of opportunities for marketers, and for good reason. The ability to reach your target customer based on where they are spending their time is a revolutionary advancement, increasing a business owner’s chance of delivering the right message at the right time.
Executive Interview: Mark Drennan, General Director, ACDelco
Mark Drennan is the general director of ACDelco, the true General Motors original equipment maintenance and repair parts brand. Over a three-decade career at GM, Drennan has influenced every part of the aftermarket value chain, from product design to marketing, sales and distribution.
2016 National Tire Safety Week Kicks Off Next Week
As millions of American drivers hit the road for Memorial Day weekend, it’s not just the start of summer, but also the beginning of National Tire Safety Week.
It’s Time To Get Hyper
There’s no doubt that consumers’ online activity has made a massive, lasting impact on marketing strategy. More than 2 billion consumers go online regularly, thanks to exponential growth in connectivity and devices like smartphones and tablets, according to a recent Google study entitled, “Brand Engagement in the Participation Age.”
GAAS 2013 Speaker To Help Attendees Take Advantage Of Today’s Social, Mobile, Digital World
Known as the “Strategy Diva,” Cynthia Cohen says it’s not time to rest in today’s digital world. Cohen, founder and president of Strategic Mindshare, will present “It’s a Social, Mobile, Digital World! Are You Taking Advantage or Letting Opportunity Pass You By?” at the 2013 Global Automotive Aftermarket Symposium (GAAS), May 21-22 at the Hyatt Regency O’Hare near Chicago.