Executive Interview: Nicholas Jacquez, Vice President Of Marketing & Product Development, Affinia Global Chassis
With the sale of Affinia’s brake division, Nicholas Jacquez became the Vice President of Marketing and Product Development for Affinia Global Chassis. With an even stronger focus on chassis parts, Jacquez explains how he and his team plan to refresh the relevance of the Raybestos chassis brand and increase the efficiency and profitability of its customers.
Are You A Shop Owner Suffering From Burnout?
Over the years I have met hundreds, if not thousands, of shop owners who are suffering from burnout. They either tell me they have it, or it clearly shows in their behavior. Ironically, dealing with burnout is no different than fixing cars, in that in order to accurately solve the problem, we have to first identify the cause.
Mitchell 1 Enhances SocialCRM Service With Mobile Optimization Feature
Mitchell 1 has enhanced its SocialCRM marketing services by optimizing the product for mobile devices. According to the company, mobile optimization improves the effectiveness of the service reminder emails, thank you emails, appointment requests and customer reviews when viewed on mobile devices.
AAPEX 2012 Opens And Closes On A High Note
The Automotive Aftermarket Products Expo (AAPEX) opened with a colorful splash of orange and ended on a similar celebratory note with an increase in the number of exhibitors and exhibits at the 2012 event. AAPEX was held Tuesday, Oct. 30 through Thursday, Nov. 1, at the Sands Expo Center in Las Vegas, Nev.
Bosch Reorganizes U.S. Aftermarket Resources; Re-Affirms Commitment To Focus On Customer Needs
Robert Bosch LLC has announced a reorganization of several of its independent aftermarket resources in the United States. The Bosch Car Service Network, the Bosch Technical Training and Service organization, and both the Parts and Diagnostics/Wheel Service sales organizations will now all be aligned into a single structural unit in an effort to simplify sales and service in the independent aftermarket.
WIX Filters Meets Customer Education Needs With Institute Of Filtration Technology And eLearning Center
WIX Filters continues to provide product training and education on the latest filtration technologies to customers by providing a hands-on, classroom experience at the WIX Institute of Filtration Technology in Gastonia, NC, and online courses through its eLearning Center.
U.S. Consumers Hold On To New Vehicles Nearly Six Years, An All-Time High, According To Polk
Based on an analysis of U.S. vehicle registrations by Polk, a leading global market intelligence firm, the average length of ownership of vehicles that were purchased new has risen to a record 71.4 months, or nearly six years.
Osceola Garage: Distinguished By Delivering The Utmost Customer Repair Experience
When Joe Marconi finished high school, he did what most recent graduates do: He enrolled in college on the advice of his guidance counselor. But he quickly found out that route to higher education wasn’t for him.
AASA Automotive Aftermarket Status Report Shows Unperformed Maintenance Grew by $8 Billion in 2010
The rate of unperformed and underperformed maintenance in the United States grew to $62 billion in 2010 compared to $54 billion the previous year, according to the recently released “AASA Automotive Aftermarket Status Report 2012,” published annually by the Automotive Aftermarket Suppliers Association (AASA).
Chino Autotech Prides Itself In Customer Care And Expert Repairs
Jim O’Neill and his Chino, CA-based repair facility, Chino Autotech, have earned enough accreditation to make a cardiologist blush. The shop is an Auto Club of SoCal Approved Auto Repair Facility and an Auto Value Certified Service Center. O’Neill sits on the NASTF Service Information/Communications Committees; he is an ASE CMAT-L1, Calif. Smog Check Technician and an AMI AAM Accredited Automotive Manager. Jim also completed Northwood University’s Leadership 2.0 course in 2009.