Sell More Diagnostic Services
Your customers are far more likely to believe what they see than what they hear, because being able to visualize a problem and solution provides them with verifiable information that makes their decisions easier.
Every Time I Come In … You’re Telling Me I Need Something
Heard this one before? When a first-time customer comes into a service facility, it’s not uncommon for service advisors to “hold back” on some of the recommendations.
Community Involvement Fuels Shop Success: Servando Orozco’s Shops Benefit From Establishing Customer Trust And Loyalty
From the outside looking in, one would never guess that Servando Orozco, owner of two successful Orozco’s Auto Service shops in Long Beach, CA, had any regrets about starting his business. After all, starting out as a technician, he realized his dream of opening his first shop in January 2000. But a wakeup call came in the form of a rather large tax bill six years ago.
Eight Pay Program Tips That Generate Happy Technicians
In the coming years, no component of your business will be more critical to your success than the caliber of the people who work with you. In order to hire and keep superstar employees at your shop, you need to have pay programs in place that ensure they stay motivated and happy to be a part of your team.
With Today’s Customer … It’s Value That Sells
Value has always been a powerful motivator in marketing and sales, but with the uncertainty in today’s tough economic times, an emphasis on value is more important than ever before. Although you’ll find many definitions, I believe we can all agree that in the mind of your customers, value means getting the most bang for their buck.
Offer Financing Options During Tough Economic Times
At Elite we believe that all shops should have financing options available for their customers. I realize that since the collapse of the economy money has been tight, and it is now a lot harder for many people to qualify. But before you judge the success of your financing programs based on the percentage of your customers who qualify, consider that by offering 90 days same as cash, you’ll be able to promote “financing” in all your marketing programs. There’s no doubt about it: This in itself will help you bring in more customers during tough times.
Drive Up Car Counts And Employee Morale
After your employees have been with you for a probationary period of time, they should all be given their own business cards. This includes your technicians, shuttle drivers, lot attendants, etc. First of all, just like with your managers and services advisors, this shows that you view them as an important part of your company, too. This will create a greater sense of pride, and will increase the probability that these employees will actively promote your company.
5 Telephone Tips That Will Increase Your Auto Repair Sales
During tough economic times you need to make the most of every opportunity that you have at your disposal to generate more sales. Follow these five tips to convert more first-time callers into happy customers.
Mudlick Mail Offers Exclusive Direct Mail Program For CARQUEST Auto Parts Repair Shop Customers
Mudlick Mail, a provider of direct mail services for auto repair shops, has forged an agreement with CARQUEST Auto Parts to offer a direct mail program exclusively for the company’s TECH-NET Professional Auto Service network. The program is designed to help TECH-NET members reach new customers and grow their businesses.
5 Things You Should Do To Increase Your CSI Scores
We can all agree that generating happy customers is critical to the success of your shop. Below you’ll find five tips that are going to help you do just that. Apply them, and you’ll be pleased to see the positive results that come from making just a few simple changes!