Las Vegas Shop Profile – Red Rock Repair
How hard could it be? The road to success is rocky but satisfying.
Shop Operations – Where I’ve Been, Where I am
When you look back on your shop’s history you can really see how far you’ve come.
Building A Legacy of Community Service
The Topels plan to nearly triple the number of employees in their new facility.
Executive Interview: Mark Drennan, General Director, ACDelco
Mark Drennan is the general director of ACDelco, the true General Motors original equipment maintenance and repair parts brand. Over a three-decade career at GM, Drennan has influenced every part of the aftermarket value chain, from product design to marketing, sales and distribution.
Seasonall Automotive Service: Solid Foundation Built On Practical Experience
When you’ve been in the industry as long as Chris Atwood, you pick up a thing or two about running a successful independent automotive repair shop – especially when you got your start pushing a broom rather than turning wrenches.
Marketing To Women: It’s More About What You Do Than What You Say
Let’s be honest: our industry has a less-than-stellar reputation, especially among women. It’s understandable, considering that less than 1% of ASE-certified technicians and only 7% of service advisors are female. This is still predominantly a man’s world; and let’s be real, most men just don’t get women.
Osceola Garage: Distinguished By Delivering The Utmost Customer Repair Experience
When Joe Marconi finished high school, he did what most recent graduates do: He enrolled in college on the advice of his guidance counselor. But he quickly found out that route to higher education wasn’t for him.
4 Things You Can Do to Make Your Business Inviting to Women
Women influence 85% of all consumer-purchasing decisions in the U.S. When thinking about the impact that this group has on commerce and on businesses in general, you are probably asking yourself this question: “Am I getting more than my fair share of this opportunity?” Continue reading to gain some valuable insight into marketing to women.