A Guide To Branding For Auto Repair Businesses
Does branding have a role to play in the auto repair business, particularly in small- to medium-sized businesses? Yes, but in order to do so, these businesses must remain focused on creating long-term relationships with all customers and work on adequately differentiating themselves from their competitors, especially those larger companies, dealerships and regional players.
Search Engine Marketing: Making Sense Of Paid Search
Most customer buying journeys begin with search. Whether you are or aren’t already investing in search engine marketing as a channel, I often hear business operators say they don’t know exactly what search marketing is or how it actually works. If you have been in business for even a short amount of time, it’s a good bet that marketing companies have reached out to you to discuss advertising on Google through their SEM product called “Adwords.”
How Business Results Are Tied To Communication
Here’s a claim you can mull over and consider as you reflect on your own company: “99.99% of all companies have no standards for effective communication inside the business.” Truth is, I’m basing that assertion on the fact that I’ve not run across such a company in the more than 20 years I’ve been working within the auto repair and tire industry.
The Key To Maintaining Consistency
We recognize that our organization’s ability to consistently deliver the best quality, speed and cost performance is critical to our success today and in the future. The key word here is “consistently.” We can’t sometimes deliver the best performance – we need to deliver it every day.
At Which Stage Of Development Is Your Shop?
There are a number of challenges associated with running your own business and, typically, they can be categorized into four major stages. How you approach these stages and overcome the relevant obstacles are key to taking your shop to the next level.
Integrity Auto Care: Modern Facility Lives Up To Its Name; Delivers Honest, Superior-Quality Repairs
Customers truly experience a difference when they come to Integrity Auto Care, a service and repair facility that Leon Anderson says customers can finally call home.
How To Work Smarter, Not Harder
I own a small shop that’s just over 3,000 square feet. In order to maximize every square foot of the building, it’s critical that I have policies and procedures in place so that everything runs efficiently. In a nutshell, this boils down to working smarter, not harder.
Executive Interview: David Saline, Vice President Of Sales, Management Success
David Saline started out as a client with Management Success and joined the team by leading training seminars. He is now the Vice President of Sales at Management Success, while continuing to run two shops.
3 Tips That Every Shop Owner Needs To Hear
As small business owners, we rarely have anyone who works with us who is capable of holding us accountable for our words, our actions or our promises. I’d highly recommend finding a coach, or at least someone who can hold you accountable and who you can bounce ideas off of, so that you’re not all alone at the top of your company.
Lessons Learned From This Past Winter
If Old Man Winter had an axe to grind, this past winter was certainly the year he decided to do it … and boy did he make that sucker sharp! With more than 60 inches of the white stuff and 13 separate storms, we had the third highest snowfall ever in the Philadelphia area. Without question, this winter was a collaboration of perfect “storms.”
