Web University: Part 2
And here we are again. With all the Google changes, small businesses are scrambling to avoid being relegated to the Internet’s junk bin. Let’s stay on top of it. Whether it’s Google search, social media or what to do with Google+, you’ll find answers to the most challenging questions, in both a “Go Deep” and “Quick Bites” format. Questions submitted by shop owners at www.ShopOwnerMag.com will be answered by Uwe Kleinschmidt, CEO of AutoVitals, a leading supplier of web-based marketing and service advisor productivity tools.
WIX Crowns Clover Park Technical College As ‘2012 School Of The Year’
Clover Park Technical College in Lakewood, Wash., was named the 2012 Tomorrow’s Technician School of the Year during a surprise award ceremony recently for students and instructors of the automotive program. WIX Filters and O’Reilly Auto Parts partnered with Tomorrow’s Technician as title sponsors for the national contest to find and name the best technician training school in the country.
Federated Member Hovis Auto & Truck Supply Celebrates Grand Opening Of Technical Training Facility
Federated member Hovis Auto & Truck Supply celebrated the grand opening of its Hovis Technical Training Center with an open house March 23-24 at the Mercer, PA, facility. Manufacturer representatives and training partners from key suppliers were in attendance to speak with Hovis customers about new products and upcoming training to be held at the center.
Improving Customer Service Beyond The Counter: Leveraging The Web To Generate Leads And Build Customer Relationships
If you’re like most shop owners, when you think about making better use of the Web, you’re likely thinking about things like your website, your Google ranking or maybe even your pay-per-click (PPC) ads. But if one of your business goals is to maximize results, then improving the quality of your interactions with prospective and existing customers becomes key and you’ll find that websites and PPC ads are just the beginning when it comes to what the Web has to offer.
Federated Member KOI Auto Parts To Host Annual Cavalcade Of Customs
KOI Auto Parts and Federated Auto Parts will once again present the 2012 Cavalcade of Customs and Training Expo in Cincinnati, OH. The annual event, marking its 52nd anniversary, is scheduled to take place January 13-15 at the Duke Energy Convention Center.
Federated Auto Parts Race Teams Go Pink
Federated Auto Parts and its drivers, Ken Schrader and Tom Hessert, have gone pink – the Federated teams will showcase special paint schemes for the month of October in honor of Breast Cancer Awareness month.
Good Interviewing Takes Time and Preparation, Part 2
In Part 1 of this article in the March/April issue, I discussed how investing ample time in the interview process can prevent hiring the wrong person for the job, as well as employee turnover, because you can get a more accurate assessment of a candidate’s qualifications. This article will continue with that discussion, zeroing in on how to properly assess a job prospect’s skill sets.
Tips for Female-Friendly Customer Service
Is your shop clean and inviting? Is speed of service a priority? Are your service and salespeople attentive and personable? If you answered no to any of those questions, you might be alienating at least half of your customer base.
Federal-Mogul’s Carter Brand Offers ‘Ultimate’ In-Line Fuel Pump for High Performance Street and Racing Engines
When the “ultimate” in fuel delivery is needed for high performance street and racing applications, Federal-Mogul Corporation’s Carter Fuel Delivery Products brand is standing by with a new Premium HP in-line fuel pump that delivers 600 pounds of fuel per hour at 45 psi.
Stephens Automotive Earns Rave Reviews with Customer-Centric Focus
In tough economic times, retail customers can neglect vehicle maintenance, severely impacting the bottom line of some independent service centers. But Stephens Automotive owner Joe Stephens, who says his fleet business started because he was, “in the right place at the right time,” has seen his Palatine, IL-based business continue to thrive as it’s evolved from a single-nameplate shop when he first opened his doors 16-plus years ago to a profitable shop that services a wide range of makes as well as a full fleet of service vans.