July/August 2017 Archives - Shop Owner Magazine
Marketing To Women: From Curb Appeal To Cleanliness – Catering To A Target Market That Makes Vehicle Repair Decisions

Curb appeal is an essential element of marketing. When a customer drives up and glances at the exterior of L&M Auto Repair, I want them to see our warmth and authenticity. This is the impression before their first impression, so it’s important that they feel invited.

Training Your Techs Reduces Turnover And Will Help Take Our Industry To The Next Level

How do we train our employees, increase their capabilities and retain them after we have invested our precious resources? In order to do that, we need to understand why we train and define how to make it work for us for the long-term.

Leveraging Your Shop’s Uniqueness To Stand Apart From The Competition

In the automotive service industry, we all need to accept the fact that we’re going to have competition. With competition comes consumer choice. And, as we all know, when customers are lured away by a competitor, we may not get their business back very easily.

Location, Location, Location Should Come Last: A Detailed Guide To Help Reproduce Your Success In A Second Shop

Opening a second location is a tempting idea for many shop owners, and why not? Twice the sales, twice the profits, and a chance to go through the process again and do everything right the second time around! If only it were that easy.

Common Questions From Shop Owners Who Are Thinking About Selling Their Shop

The decision to sell your business is one of the most important decisions of your lifetime. Turning your operation into cash is a complex matter involving a number of variables, many of them unique to your business and to the auto service industry. Additionally, you may be facing an uncertain economy, unbridled competition and sophisticated buyers.

Excel Automotive Repair: Where Honesty, Integrity And Treating Customers Like Family Is A Daily Team Effort

Like many shop owners, Minor Mobley grew up around cars. His father raced cars and owned several. Along with his brother and sister, Minor was underneath the hood changing the oil from a very young age. But when Minor finished serving in the U.S. Marine Corps, fixing cars and opening a shop were the furthest things from his mind.

Leveraging Social Media As A Customer Retention Tool

If you’re using social media simply to drive new customers to your shop, you may be disappointed. Facebook, Twitter and other social media channels may help to some degree with customer acquisition, but social media is at its most powerful when used for customer retention.

How Your Website’s ROI Can Help Retain Customers

Once you have a customer visit your website, how can you get them to return to your website, and, more importantly, continue to return to you as a customer?

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Honesty, Service And Integrity: The Details That Matter Most To Customers During The Vehicle Service Process

This probably doesn’t come as news to you, but every new customer who walks through your doors comes preloaded with trust issues. They have already been betrayed by their car and probably also by the dealer at one time or another, and they expect you to be the latest one to disappoint them.