Build Morale And Car Counts
If you would like to bring in more customers during these competitive times, and build employee morale all at once, then here’s a guaranteed way to do so that your competitors would never think of.
5 Sales Training Tips That Will Save You A Fortune
Have a clear understanding of where your advisors need help the most. For example, some advisors can perform very well with first-time callers, but they struggle when presenting sales, with sales objections, or with dealing with difficult customers. Before you send your advisors to any sales training, you should do a needs analysis and make sure that the course can help you in the specific areas of improvement that you are looking for.
Sell The Job, Not Labor Time And Parts
The other day, a customer brought his car in for a routine oil change service and the technician noticed a light stain from the water pump. The technician brought this to the attention of the service advisor, who informed the customer. This is a long-time customer who never questions us on any recommendations or work. Because this customer lives 30 minutes away, we always make arrangements to accommodate him while he waits for the vehicle.
10 Mistakes to Avoid When Selling Your Business, Part 2
The majority of challenges and frustrations experienced by sellers can be avoided with solid information about the pitfalls of selling a business in today’s market. While there are dozens of challenges to overcome, in the January/February 2013 issue the first five most common mistakes were discussed that can have drastic repercussions and cause both stress and loss of value on a business sale.
Common Customer Service Myths, Work As A Team To Ensure ‘Customers For Life’
Ever since the phrase “the customer is always right” was coined, it surely has been the bane of every worker whose title includes the word “associate” or “representative.”
Westside Auto Pros: Internet-Savvy Shop Still Going Strong After 16 Years
In today’s ever-changing digital media landscape, with thousands of tweets per minute and videos going viral every day, it’s becoming more and more important for shop owners to stay on top of marketing technology. Ron Haugen, owner of Westside Auto Pros in Des Moines, IA, has seen first-hand how a well-mastered, intentional social media plan can attract new customers.
No-Pressure Selling Is A ‘No-Brainer’
As I pinball across North America training independent tire and auto service businesses on sales and customer service, it has become clear that many salespeople are under the impression that they must aggressively work to close the sale when interacting with customers, or they will lose business.
Executive Interview: Nicholas Jacquez, Vice President Of Marketing & Product Development, Affinia Global Chassis
With the sale of Affinia’s brake division, Nicholas Jacquez became the Vice President of Marketing and Product Development for Affinia Global Chassis. With an even stronger focus on chassis parts, Jacquez explains how he and his team plan to refresh the relevance of the Raybestos chassis brand and increase the efficiency and profitability of its customers.
Strategies For Success In Building World-Class Automotive Repair Shops
If you want to ensure that 2013 is your shop’s best year yet, there are a number of things you need to consider. Vehicles are being built better, and service intervals are constantly being extended. Accordingly, you will be seeing your customers less frequently.
Weathers Motors Is Named Federated ‘Shop Of The Year’
What some shop owners might consider a negative has actually been a positive for Weathers Motors, Inc. in Media-Lima, PA. At its current location since 1922, the business started as a repair shop, servicing Model T Fords and Packards, but now repairs any make and model of vehicle. For many years, Weathers Motors was a new car dealership selling and servicing Chrysler vehicles.
2012 Tax Changes For Businesses
It’s that time of year again: tax time. Whether you file as a corporation or sole proprietor, here’s what business owners need to know about tax changes for the 2012 tax year.
Waiting Room Tips For Shop Owners
If you want to build a more profitable auto repair business, here are six proven tips for your waiting room that can help you do just that.