Build Morale And Car Counts -

Build Morale And Car Counts

If you would like to bring in more customers during these competitive times, and build employee morale all at once, then here's a guaranteed way to do so that your competitors would never think of.

By Bob Cooper of Elite

If you would like to bring in more customers during these competitive times, and build employee morale all at once, then here’s a guaranteed way to do so that your competitors would never think of. We have all heard the expression that a picture is worth a thousand words, and any marketing expert will certainly agree. So do this … Tell your employees that you are thrilled to have them as a part of your company, and would like to put their photos in your local print ads to tell the readers just how proud you are to have them on your team. Then with each release, insert a good size portrait shot of one of your employees, along with a short bio and a message of appreciation.

When the people in your community see that familiar face in your ads, in many cases they’ll be pleasantly surprised to learn that they work at a local auto repair shop. At Elite, we live by an expression that says “people do business with people, not with businesses,” so if you want to influence the people in your community, and if you want to do it in a way that will keep you well ahead of your competitors, then never forget, not only do people do business with people, but a picture truly is worth a thousand words.

For additional help increasing your car counts and running a more profitable auto repair business, learn more about Elite’s auto repair marketing solutions.

You May Also Like

Six Tips To Make Battery Diagnostics Better

Dead doesn’t always mean gone, especially under the hood. Here’s what to check when there’s no life in the battery.

Remember the good old days of battery and alternator testing? With just a multimeter you could test if the alternator was charging and if the battery had a decent state of charge. On most late-model vehicles, the battery and alternator are managed together to minimize the load on the engine to boost fuel economy.

Can You Tell What The Marketing Messages Mean?

Certain messages mean certain things – or not. When selecting automotive components, do your homework.

Do You Need More Customers – Or Better Ones?

Knowing the profile of your prime customer will go a long way toward a successful, profitable shop environment. 

Understanding How Wheel Trends Change & What’s Next

Wheel and tire guru Myles Kovacs explains what he’s seeing in wheel and tire trends for trucks.

Developing Successful Marketing Campaigns

The story your community hears – and tells – about your shop starts with your customer service.

Other Posts

How Accurate Is Your Click-Style Torque Wrench?

The inner construction of the click-style torque wrench makes it naturally susceptible to a loss of factory calibration.

Don’t Stress – Dress For Success And To Impress

What message is your appearance communicating to your clients? What is seen often speaks louder than what is said.

What’s The Difference Between H/T And A/T Tires?

Your guide to deciding if highway tires or all-terrain tires best suit your customers’ needs.

7 Things You Need To Improve Your Shop’s Brand

A solid branding strategy requires time and a lot of careful and intentional preparation, especially in this business.