How To Find And Hire High-Quality Employees
Computer technology may be an earth-shaking breakthrough in gathering information, but it can’t always help with one simple problem common to shop owners everywhere: How to find good employees.
Service Advisor Sales Tip: ‘How Long Will It Take?’
When a customer shows up at 10:00 a.m. and asks “How long will it take for an oil change?” what most service advisors will do is answer with a specific time estimate. The superstar service advisors know better, so they’ll ask the customer, “How soon do you need it?”
The True Essence Of Selling
In a world where service advisors don’t want to be considered salespeople, we need to search our souls. Why is it that “selling” has become a dirty word? Why is it that we cringe at the term “sales?” It’s simple! Most service advisors do what they do each day because they care about people.
Before Investing More In Your Auto Repair Marketing …
When car counts aren’t what they need to be, most shop owners will pump more money into their auto repair marketing efforts. But before you invest one more dime in your marketing campaigns, you should first make sure that you’re doing a good job of converting your current leads into customers.
A Guaranteed Management Tip For 2012
In addition to setting clearly defined goals and deadlines for each position, you also need to establish what we at Elite refer to as Minimum Levels of Acceptable Performance. Your employees need to know how they’ll win by reaching the goals that have been established for them, and they will also need to know the consequences for not meeting the minimum levels of acceptable performance.
Sell More Diagnostic Services
Your customers are far more likely to believe what they see than what they hear, because being able to visualize a problem and solution provides them with verifiable information that makes their decisions easier.
Every Time I Come In … You’re Telling Me I Need Something
Heard this one before? When a first-time customer comes into a service facility, it’s not uncommon for service advisors to “hold back” on some of the recommendations.
Close Out With a Great Year – Incentives Are the Answer!
During December it’s easy for people in the auto service and repair business to find excuses for why their sales are down. They’ll tell themselves that people have the holiday season on their minds, they’re busy shopping instead of taking good care of their automobiles, etc. Don’t buy into any of these excuses!
Attitude And Appearance Are Everything: First Impressions Run Deep In Attracting And Keeping Customers
As business owners, there are two types of customers that we need to focus on: external and internal. Let’s first talk about the internal type, our employees. Although we don’t think of our employees as customers, in a roundabout way they are our customers.
Building Your Brand: More Than Just Creating A Logo
In the July/August 2011 issue, we reviewed the value of developing a brand for your company, built on the “promise of an experience.” Oftentimes, people assume that a brand is just a logo used on marketing materials. A brand goes far beyond having a logo.
Is It Safe In There? Protecting Your Shop From Hidden Dangers
Have you ever noticed that extension cord stretched across the floor? How about that air hose? A couple of parts here, or there? What about your lifts? No big deal, right? Well, these things can be a big deal, if you’re not careful.
Eight Pay Program Tips That Generate Happy Technicians
In the coming years, no component of your business will be more critical to your success than the caliber of the people who work with you. In order to hire and keep superstar employees at your shop, you need to have pay programs in place that ensure they stay motivated and happy to be a part of your team.