The One Word Your Customers Want To Hear
I had the opportunity to interview more than 40 people for a panel of customers I moderated in Dallas, TX. In many cases, I spent well over an hour with each of these prospective panelists, so I had the opportunity to learn some amazing things. Here’s one you don’t want to miss.
7 Common Small Business Tax Misperceptions
One of the biggest hurdles you’ll face in running your own business is staying on top of your numerous obligations to federal, state and local tax agencies. Tax codes seem to be in a constant state of flux, making the Internal Revenue Code barely understandable to most people.
Are You Ready To Move Your Business Forward?
A recent report from Lang Marketing Resources Inc. reported that in spite of the economic climate, service stations, independent garages, repair specialists and foreign car specialists generated about 2.6 billion more in service revenue in the U.S. car and light truck aftermarket in 2011 vs. 2010. This revenue increase is coming primarily from the Do It For Me (DIFM) sector. In striking contrast, the same report projects that new car dealerships will lose more than $750 million in service market products. Service stations and independent garages now account for 29 percent of the total aftermarket DIFM market.
Increase Productivity While Saving Your Shop Money
It’s only natural that most of your employees would like to take their vacations during the summer. Unfortunately, that’s typically your busiest time, right?
Never Thank Your Customers For Their Business
It was decades ago when I stopped thanking my customers for their business, and here’s why …
Preventing Maintenance Service Sales Objections
In order to prevent maintenance service sales objections, you need to make sure that your customers fully understand the benefits of these valuable services.
Relationships, Not Salesmanship, Make The Sale
You need to understand the products you sell, the features and benefits of the service, and the importance of being honest. But if you really want to go to the top, you need to build relationships with your clientele. Customers must be greeted and treated as close friends or a family member.
Lessons Learned From Amazon.com: Best Practices To Improve Customer Retention And Sales
I love Amazon! Over the past five years or so, I’ve purchased countless items from Amazon: books, DVDs, office supplies, electronics, coffee, assorted gifts and a lot more. In fact, rarely does a week go by without at least one Amazon package arriving from UPS.
Growing Your Sales During Uncertain Times: Help Your Customers Make The Most Of This Maintenance-Friendly Climate
Here in the U.S., we have seen the stock market taking some wild swings, our economy is shaky at best, we are coming into an election year, and there is little certainty regarding what the future holds. Unfortunately, it’s during these times of uncertainty when most service advisors fall into the trap of telling themselves that their customers are concerned about their own economic futures, and are reluctant to put any money into their vehicles, which is why sales are down.
New A/C Machine Requirements For R-1234yf And Hybrid Vehicles
In case you haven’t heard, there is a new refrigerant coming called R-1234yf. The claims are it’s a much lower greenhouse gas than R-134a. As a shop owner who’s trying to stay ahead of the curve, I need to know what service equipment is needed, when it is needed and what it will cost.
Improving Customer Service Beyond The Counter: Leveraging The Web To Generate Leads And Build Customer Relationships
If you’re like most shop owners, when you think about making better use of the Web, you’re likely thinking about things like your website, your Google ranking or maybe even your pay-per-click (PPC) ads. But if one of your business goals is to maximize results, then improving the quality of your interactions with prospective and existing customers becomes key and you’ll find that websites and PPC ads are just the beginning when it comes to what the Web has to offer.
Hit These Five Targets For Extremely Satisfied Customers
There’s a lot of discussion these days about providing superior customer service – in fact, this subject is the cornerstone of my Pinnacle Performance sales and customer service training for the tire/auto service industry. For a great example of how superior customer experiences correlate to increased profitability, look no further than Starbucks.
