Private Label Purchases Increase, Says IMR Study
Connect with us
Close Sidebar Panel Open Sidebar Panel


Private Label Purchases Increase, Says IMR Study

Private label purchases from IRFs climb significantly, reports survey conducted by IMR Research.

A new report from IMR Research says private label parts are becoming more attractive to independent repair facilities. This latest IMR Insight from IMR Research comes in two parts: One focuses on independent repair shop’s purchasing of private label parts and the other looks at the importance of private label and national brands within the shops.  

Click Here to Read More

Some key findings:

  • Private Label purchases from independent repair shops is up to 47.6%, and 73.6% of shops expect to purchase more private label parts.
  • Shops noted that the pandemic, affordability, and customer preference as the biggest reasons for the expected increase in purchases of private label products.
  • Although the Pandemic was the highest noted reason, affordability of private label parts jumped from 19.2% to 45.4% since August 2020.
  • 19.6% of those responsible for making parts purchasing decisions at the shops say they know what brand is in the private label box.
  • Where a shop’s first call supplier has categories that are primarily private label, 13.7% said they always/frequently go to a different supplier for national branded parts while 72.7% of shops say they occasionally go to another supplier for those parts.
  • 15.2% of shops said they definitely/very likely would switch their first call supplier if they changed to primarily private label brands with limited national brands and 33% said they would likely switch.

To view Private Label Parts Purchasing Insights, go to:


To view Importance of Private Label and National Brands, go to:

Click to comment
Shop Owner Magazine