Understand common mistakes made by salespeople and how to overcome them with these 4 tips.
There is no doubt that a well designed and effectively executed sales and customer service training program can dramatically improve your auto service business. Improved customer relations and retention, increased employee productivity, less discounting and more profitable sales are just a few key benefits of a successful training program.
Car count has been a concern of just about every shop owner I’ve talked with at one point or another. Most of the time, shop owners take it upon themselves to bear the burden of the responsibility for car count. But, the truth is, that improving your car count is an entire shop effort and can’t be done without everyone on staff buying in and pulling their weight.
How do you set the bar for high performance at your automotive business? This article covers six essential elements.
Today, before a customer calls, they’ve checked out your website and online reviews. They are half sold on you already. You ruin the sale with your no-quote, “bring it in” attitude. Then, when they don’t make an appointment, you make it their fault and say, “Another price shopper.”
The automotive key continues to evolve and is often “smart,” allowing the owner to enter the vehicle by just being in close proximity – without pressing any buttons. A modern car may even be able tell who is entering the vehicle and adjust the seat, mirrors and even your preferred radio channels.
A set of core values is the foundation of a company’s culture. They establish standards for proper decision-making and help employees understand why certain rules are in place and what they need to contribute to make the company successful.
Wouldn’t it be nice if cars came into your shop with an ATM machine in the dash? After you fixed what was necessary on the car, you put in your shop credit card, punched in the invoice amount and the money due came out. I’m hoping to make service writing seem that easy.
Just a handful of negative social media reviews can paint an inaccurate picture that poisons the sellability of your thriving business. Develop an action plan now to avoid scaring off buyers later.
Paying for vehicle repairs isn’t how most drivers prefer to spend their paycheck, which can make selling service a challenge. Mary DellaValle presents three easy steps you can take to make customers feel good about their purchase. Sponsored by MAHLE.
Every shop owner wants high-ticket repairs coming through the door, but knowing how to sell maintenance is just as crucial. To make the most of your service opportunities, focus on the seasonal benefits of items like cabin air filters, wipers and batteries. Adam Redling presents the top 3 tips for selling seasonal maintenance in winter. Sponsored by MAHLE.
Sales experts agree that when you assume you already made a sale, it can be a powerful tool for increasing the probability that you can actually close it.