Deliver World-Beating Customer Service, Part 2
Part 1 of this article in the July/August issue discussed how great customer service is not as easily defined as having clean restrooms. Customer service is a tangible, measurable attribute, so your customer always decides whether or not you’re delivering exceptional customer service.
Increase Your Auto Repair Profits … Today!
When I was still in the auto repair business, I learned an invaluable secret from a remarkable man named Sol Price. For those of you not familiar with the name, he was the founder of Price Club; the company known today as Costco. Sol was able to take himself out of the price comparison game, and the way he did it was by making sure that every appliance he sold was unique to Price Club.
How To Prepare Your Shop For The Next Opportunity … Or Obstacle
As every shop owner knows, both money-making opportunities and unexpected situations present themselves on a regular basis. A deal to buy a new sign for your shop, a chance to buy inventory at a discount or forging ahead with an equipment upgrade are all ways to grow and develop your business.
7 Steps To A New Shop Location: Strategies For A Successful Business Expansion
In July, I opened my 25th auto repair shop in Marietta, GA. The shop, which operates under the Service Street banner, is located on a busy highway, northwest of Atlanta. The store launched strong, posting the third-best opening, sales-wise, of all my shops. Once it matures, I expect it to be my top-performer.
Reputation Management: What Are Customers Saying About You?
The Internet is often referred to as “The Wild, Wild West” because technology is changing so rapidly, it’s virtually impossible to police content, images and business practices. Well, the web just got a heck of a lot wilder in the local search space, so here is what you need to know to protect your shop’s reputation.
Do You Know Your Customer’s Lifetime Value?
Let’s talk about the lifetime value of a customer and what that value means to you. Lifetime value has many meanings and has been analyzed by folks who are a whole lot smarter than me.
Sales Down? Before You Blame Your Service Advisors …
If you are falling short of your sales goals, before you start blaming your service advisors, you need to make sure that your technicians are providing them with the adequate recommendations.
Use Cause-Related Marketing to Boost Sales
If you’re looking to increase your repair shop’s exposure in your local community, a cause-related event is virtually guaranteed to get some much-desired exposure, help you earn the trust and respect of your current and potential customers – and, not to mention, help out a great cause.
Protect Your Business with the Right Insurance
Starting a business is expensive and the capital that you’ve poured into your company can disappear in an instant if a major weather event damages your offices or one of your products injures someone.
Brand: The Promise Of An Experience
Imagine choosing a car repair shop. The shop’s ad caught your eye in the newspaper by the clean, attractive look. You checked it out on the shop website, and not only found easy directions to its location, but also saw pictures of the people who worked there, along with a sparkling clean shop.
No-Brainers For Success: Own Customers For Life
You’ve just repaired a vehicle and your female customer seems pleased with the quality of the repair and the service you provided. You deliver the vehicle, hand her the keys and send her on her way. But does that customer really belong to you? Is she really yours?
Managing Company Assets To Enhance Your Shop’s Revenue Potential
Financial subjects are dry and usually at the bottom of the shop owner’s list of desirable activities, but, typically, they are the number one reason for poor performance or failure.