5 Most Important Parts Of A Direct Mail Letter
Despite the prevalence of electronic media, most automotive repair facilities, car dealerships, and financial institutions still rely heavily on good old-fashioned direct mail as a key component of their marketing arsenal.
Marketing: Why You Need It And How To Do It
Many people hear the word “marketing” and wonder what the heck it really is and if they should be doing it in their shops. And if they are supposed to do it, where do they begin? The world is changing, and it’s time you sunk your teeth into the power of marketing instead of shying away from it. I’m here to help clear up some of your confusion and set you up for marketing success.
Yelp For Business Owners: Monetizing What Makes Many A Manager Mad
It’s not uncommon to hear business owners talk about Yelp in a way that screams of a love/hate relationship with the widely used review site. Understanding how a review is posted on a business profile, requiring payment to remove competitors from a company’s page, and an inaccessible support team has been enough to make plenty of business owners want to leave an explicit one-star review on Yelp’s own Yelp page (which, conveniently, doesn’t exist).
The ABC’s Of Google Analytics: Acquisition-Behavior-Conversion
Roger McManus decodes Google Analytics metrics for measuring traffic to your website.
Google Analytics: Easy Ways For Shop Owners To Get On Board
Google Analytics can make most shop owners’ eyes glaze over just thinking about it. This article will surprise you. Though the setup is easy, let someone who “speaks the language” get you started. Once you see what you can learn and how easy it is to find the information, you will be hooked. Let this article be the bait.
Video: Retaining Customers
It is more expensive to find new customers than to keep existing ones. Here are a few tips to get your customers coming back in to your shop.
Why You Shouldn’t Cut Back On Digital Marketing
Shop owners and managers have to make decisions every day on parts, personnel, supplies, budgets, free time, family, balance, etc. The list goes on and on, right? From a budget standpoint, you, as an owner or manager, look at sales and expenses. You want to make sure your sales at least meet your expenditures and hopefully exceed your expenditures by a great deal.
Uncopyable Innovation: Stealing Genius
These days when you get into your car and you want to listen to music, you wirelessly connect your smartphone via Bluetooth to your car’s sound system and rock Spotify. But it wasn’t always like that, kids. First, there was this thing called radio. You turned it on and hoped it would play something you wanted to hear. Most of the time, you just took what you got because the alternative was silence.
Video: Advertising Tips
It’s important for a repair facility to get everything they can out of its advertising budget. Keep these 4 tips in mind the next time your developing an advertising campaign. Sponsored by Auto Value and Bumper to Bumper.
Online Reviews: The Key To Your Shop’s Marketing Strategy
You can write – and pay for – advertising that will try to convince prospective customers to give you a call. Or, for free, you can get satisfied customers who are far more believable to write it for you. Consumer reviews represent, perhaps, the most powerful advertising messages you can develop. The good news is you don’t even have to pay to get them published.
The Marketing Diamond
I’ll bet you’re using marketing backward. Yes, backward. The good news is, I’m also betting every one of your competitors is marketing backward, too. Let me explain.
What Facebook’s Data Breach Means For Repair Shops
What used to be 2,700 words is now 4,200 words – and a major security breach brought it to pass. I’m talking about Facebook’s new data privacy policy. Like you, I usually just click “accept” on policy statements for things I participate in online, apps I download to my phone and software I purchase. I don’t typically read these overly complicated, vague legal documents. And Facebook CEO Mark Zuckerberg was quick to point out, in front of Congress in the last month, that more than 2.1 billion of us agreed to their terms.
