AAPEX Attendee Webinar Connects Branding To Actual Results
“Real-World Branding for Profit,” a free AAPEXedu attendee webinar slated for Wednesday, June 11, at 4 p.m., EST, will show how branding is a strategic and tactical tool that can help businesses cut through the clutter in today’s world of “sameness” and commoditization of features and benefits.
ASA Members Eligible For Huge Savings On Mopar TechAuthority Subscription
The Automotive Service Association (ASA) is extending its offer for ASA members to subscribe to Mopar’s TechAuthority Online at a huge discount. Back by popular demand, ASA members who missed the initial sign-up deadline are now eligible to enroll for a 10-month subscription to receive TechAuthority access through May 4, 2015, with an activation date of July 2, 2014. The cost for the 10-month, full-access subscription is only $100, and ASA members must sign up for the ASA benefit by June 30.
Trade Associations Insist That FTC Take Action Against Kia
The bulletin, which was referenced in an article posted by Consumer Reports, recommended that car owners either go back to the authorized dealer or use a Kia oil filter to avoid problems with oil- and filter-related warranty claims.
The Ever-Changing Workforce And Generation Y
If you ask anyone in the workforce, particularly managers or business owners, what their experiences and thoughts are about working with Millennials (Gen Y), I can guarantee that they will have something to say about it. It seems to be a hot topic of discussion these days and is having a big impact on the workplace, how companies do business and how they attract and retain employees.
Brutal Winter Can Mean Profitable Spring During National Car Care Month
I’m tired of hearing about winter, talking about winter and experiencing winter, and I bet you are, too. However, what has been the worst winter in a generation may in fact be a blessing in disguise for independent repair shops across the country.
New Training Program Developed To Help Federated Car Care Centers Connect With New Generation Of Customers
Federated has developed a new training program titled “Connecting with the New Generation of Auto Repair Customers.” This instructor-led program is designed to assist Federated Car Care Centers and other professional service provider customers in improving customer service by applying new and proven techniques.
Editor’s Notes: New CAFE Standard To Take Effect By 2025
On July 29, President Obama announced the next phase in the Administration’s program to increase fuel efficiency and reduce greenhouse gas pollution for all new cars and trucks sold in the U.S. Automaker fleets will need to average 54.5 miles per gallon by 2025 – about 2 mpg less than the earlier fuel-economy target of 56.2 mpg.
