“Real-World Branding for
Profit,” a free AAPEXedu attendee webinar slated for Wednesday, June 11, at
4 p.m., EST, will show how branding is a
strategic and tactical tool that can help businesses cut through the clutter in
today’s world of “sameness” and commoditization of features and benefits. The 2014 Automotive Aftermarket Products Expo (AAPEX) is
slated for Tuesday,
Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev.,
with AAPEXedu sessions starting on Monday, Nov. 3.
The webinar will focus
on how good branding helps businesses communicate with customers in ways that
matter to them and to their business. While most businesses fail to connect
branding to actual results, participants in this webinar will learn how it can
be done successfully.
The new, monthly AAPEXedu Webinar Series is designed to help
ensure attendees grow their businesses and get the most out of participating in
the 2014 AAPEX. Additional attendee webinars will cover “Direct Response Marketing” (July), “Referral Marketing” (August), “Copywriting” (September) and “How to Get the Most Out of AAPEX” (October).
Steve Miller, strategic marketing expert, is
leading the new attendee webinars for AAPEX.
To
register for “Real-World
Branding for Profit” or to watch a previous webinar in the
AAPEXedu Video Learning Library, visit: www.aapexshow.com/attendee/webinar.
The 2014 AAPEX is expected to feature more than 2,400
exhibitors, 5,000 booths, nearly 40 AAPEXedu sessions and 39,000 targeted buyers.
More than 130,000 automotive aftermarket professionals from nearly 125
countries are projected to be in Las Vegas during AAPEX.
AAPEX
represents the $477 billion global aftermarket auto parts industry, and is
jointly sponsored by the Auto Care Association and the Automotive Aftermarket Suppliers Association (AASA). For more information,
please visit www.aapexshow.com or e-mail: [email protected].