E-Tailing Study Reveals That Professional Technicians Make More Online Parts Purchases Than Consumers/DIYers
Contrary to conventional wisdom, the largest portion of the online purchasing, or e-tailing, market for replacement parts is the professional technician segment, according to “E-Tailing in the Automotive Aftermarket,” a new report from the Auto Care Association. In addition, professional technicians purchase a slightly different mix of products, compared to the consumer/DIY portion, which results in a higher dollar volume.
Gain A Clearer, Safer View Of The Road, And A $10 Mail-In Rebate With New Wagner Premium Headlamps This Fall
Federal-Mogul Motorparts’ Wagner Lighting brand is helping consumers save money while preparing their vehicles for the fall and winter driving seasons through a special offer on Wagner premium replacement headlamps. From Oct. 1 through Nov. 30, consumers purchasing Wagner BriteLite, TruView PLUS and/or NightDefense headlamp capsules can qualify for a $10 mail-in rebate.
Car Care Council Launches E-Newsletter For Auto Care Industry
The Car Care Council has now made it easier for the auto care industry to connect with consumers and get involved in the “Be Car Care Aware” campaign with the launch of its new monthly email newsletter, the Car Care Council e-brief.
AAPEXedu Marketing, Sales And Branding Sessions To Help Attendees Grow Their Businesses
The 2014 AAPEXedu program will offer nine sessions that will focus exclusively on the latest marketing, sales and branding strategies to address attendees’ pain points and help them grow their businesses. AAPEXedu sessions are free and start on Monday, Nov. 3, a day before the official start of the Automotive Aftermarket Products Expo (AAPEX). AAPEX will take place Nov. 4-6 at the Sands Expo Center in Las Vegas.
ATMC Announces Winners Of 2014 National Excellence In Training Awards
The Automotive Training Managers Council (ATMC) has announced the recipients of the 2014 ATMC National Excellence in Training Awards. These awards are given annually to highly effective or innovative training programs and are designed to call attention to the importance of training in the transportation industry.
MAHLE Service Solutions Will Unveil TechPRO At AAPEX 2014
MAHLE Aftermarket, Service Solutions will demonstrate its newest solution to help technicians work smarter, faster and get more done, in less time, at AAPEX 2014. Called TechPRO, this new versatile piece of equipment promises to be a “game changer” beyond what is currently available in the marketplace, the company says.
Federated Racing Team Goes Pink In October For Breast Cancer Awareness Month
Federated Auto Parts and Ken Schrader Racing have teamed up again this year in the battle against breast cancer. In its annual PINK campaign, the team is selling pink ribbons that will be placed on the No. 52 Federated Auto Parts car driven by Matt Tifft in the Oct. 3 ARCA race at Kansas Speedway. Now in its fourth year, the ribbon campaign will benefit the Breast Health Center at CMC Northeast in Concord, N.C.
AIA To Hold 26th Annual Import Product And Marketing Awards Program At AAPEX
The Auto International Association (AIA), a segment of the Auto Care Association, will present its 26th annual AIA Import Product and Marketing Awards at 3 p.m. Tuesday, Nov. 4 during AAPEX at the Sands Expo Center. The awards with three new categories recognize manufacturers and marketers for excellence in products, including tools and functional fluids, packaging, websites, catalogs and marketing/advertising programs for import cars or trucks.
MAHLE Aftermarket’s Fourth Annual Champion Technician Contest Will Reward One Passionate Engine Technician Or Specialist
MAHLE Aftermarket Inc. recently kicked off the fourth annual MAHLE Aftermarket Champion Technician Contest, designed to spotlight talented and forward-thinking engine technicians and specialists who demonstrate success and creativity as it relates to advancing the field of engine development. Entrants must answer a series of five questions, which will be reviewed by an independent panel of experts. One grand-prize winner will be selected to receive a VIP trip to the 2014 NASCAR Sprint Cup Series Champion’s Week in Las Vegas.
ACC To Host Education Session At AAPEX
The Automotive Communication Council (ACC) will host a panel discussion titled, “Pushing Your Message All the Way Up” as part of the AAPEXedu education program at AAPEX in Las Vegas. The session will be held from 2-3 p.m. on Tuesday, Nov. 4 at the Venetian Hotel. The panel will address a longstanding concern of service professionals about confusing messages from manufacturers.
Tune Up Your Website For Fall Car Care Month
October is Fall Car Care Month and it’s a good time to update your website to help your customers learn the safety and economic benefits of regular vehicle care. The Car Care Council suggests five quick and easy ways to update your website for Fall Car Care Month.
Federated Free Fuel Fridays For Fall
Federated Free Fuel Fridays has returned this fall. Each Friday through Oct. 24, Federated will announce four winners of free gas cards on its Federated Auto Parts and Federated Car Care Facebook pages.
