Federated Continues Sponsorship Of ‘Two Guys Garage’
Federated Auto Parts will continue its sponsorship of “Two Guys Garage” this season. The popular MAVTV show, hosted by Kevin Byrd and Willie B., will premiere new episodes on March 20 and feature new “TechTalk by Federated Auto Parts” tech tips.
Bosch Launches ChooseTheRightInjector.com For Diesel Owners, Techs
Bosch has launched a new website – ChooseTheRightInjector.com – designed to provide information and education necessary to help diesel vehicle owners and technicians make the right choice when purchasing replacement injectors for vehicle service.
Register Now For ToolTech 2015
The Equipment & Tool Institute (ETI) says it is finalizing its speaker lineup for ToolTech 2015, which takes place April 13-16 at the Radisson Hotel and Suites in Downtown Austin, Texas. ETI’s ToolTech 2015 will inform attendees about the connected car evolution through speaker presentations, discussion groups, networking and other dialogue, and also will provide a forum to explore and address opportunities and challenges within today’s automotive aftermarket.
Auto Care Association Launches Operation Auto Care Veterans’ Program
The Auto Care Association has launched Operation Auto Care, a new program developed to help address the industry’s need for a new pool of talented employees. Driven by the association’s Education Committee industry career initiative, the program will connect transitioning military veterans with jobs in the auto care industry.
Federated, Ken Schrader Racing Team Up For 2015 Season
Federated Auto Parts and Ken Schrader Racing (KSR) have joined forces once again for the 2015 racing season. This year marks the 16th season that Federated has served as the primary sponsor of Schrader’s dirt and ARCA cars. Schrader will continue to compete in his dirt modified car as well as select ARCA races throughout the season.
Auto Care Association CEO Kathleen Schmatz To Retire In December 2015
Kathleen Schmatz, president and CEO, Auto Care Association, recently announced her plans to retire, effective Dec. 31, 2015. Schmatz joined the association in 2002, and was named president and CEO on Jan. 1, 2004 after 30 years with Babcox Media.
Apply For Automotive Scholarships By March 31
Applications for automotive scholarships funded by the University of the Aftermarket Foundation are being accepted through March 31, 2015. The foundation will award an additional $100,000 in scholarships this year, bringing the total amount of scholarships to be awarded by the foundation to $230,000.
Proactive National Car Care Month Plan Could Lead To More Business
As gas prices continue to drop, consumers will have a few more dollars in their pockets to spend on essentials, like vehicle repair and service. Getting customers to spend some of those dollars in your shop should be one of your goals this spring. With National Car Care Month on the horizon in April, there is no better time to put a proactive plan in place to convince your customers to invest some of that extra cash in their vehicles to keep them running better and longer.
Register Your National Car Care Month Event At www.carcare.org
The Car Care Council is promoting 2015 National Car Care Month community car care events via Facebook, Twitter and its website when businesses and aftermarket organizations register their events on the council’s website.
MAHLE Service Solutions’ New R1234yf Recovery Machine Named ‘Best Use Of Technology’ At MACS 2015
The ArcticPRO ACX1280 machine from MAHLE Service Solutions received the “Best Use of Technology” new product award at the 2015 Mobile Air Conditioning Society (MACS) Worldwide Trade Show. The award was selected by an impartial panel of automotive press members and was presented to the company last month during the event at the Caribe Royale Convention Center in Orlando, FL.
Auto Care Association, AWDA Launch Auto Care Internship Scholarship Fund
The Auto Care Association, in partnership with its Automotive Warehouse Distributors Association (AWDA) segment, has launched a new Auto Care Internship Scholarship fund. This program will provide financial support for students pursuing internships across the country to gain valuable, real-world education in a variety of auto care industry careers.
Agenda Announced For Automotive Communication Council (ACC) 2015 Annual Conference
The Automotive Communication Council (ACC) has announced the agenda for its 2015 annual conference. This year’s event will be held April 14-16 in downtown Austin, TX, at the Sheraton at the Capitol. The agenda is designed to inspire new ideas and thought-provoking marketing.